[pageLogInLogOut]

#Retail & Brands

The H&M group gives a brief financial update on the ongoing Covid-19 situation

In view of the current situation the H&M group considers it appropriate to provide a brief financial update. The safety of employees and customers is the H&M group’s highest priority. Based on decisions by authorities and local market conditions, around 80 percent of the group’s stores have been closed since mid-March. From the end of April onwards the H&M group started gradually reopening stores in a number of markets.

Reopenings in each market are in line with local restrictions and rules on social distancing. In those markets that have begun to open up, trade in the stores has initially been muted. At present 3,050 stores, representing 60 percent of the group’s 5,061 stores, are still temporarily closed. 

The H&M group’s total sales during the period 1 March – 6 May this year decreased by 57 percent in local currencies compared with the same period in 2019. Online sales, which are open in 46 of the company’s 51 online markets, increased by 32 percent in the same period.

Sales development in some of H&M group markets during March 1 – May 6, in percent

(c) 2020 H&M
(c) 2020 H&M


To offset the negative sales development a range of rapid and forceful measures are being implemented in the areas of purchasing, investments, rents, staffing and financing. As at 30 April the stock-in-trade amounted to just above BSEK 41 (40).


Costs for markdowns are expected to decrease in absolute figures in the second quarter compared with the second quarter of 2019, but since sales will be significantly lower the markdowns are expected to have a negative effect on the gross margin of 2 – 4 percentage points. The assessment based on current information is still that operating expenses excluding depreciation and amortisation will be reduced by approximately 20-25 percent in the second quarter compared with the corresponding quarter 2019.

As communicated previously, the second quarter will be loss-making since the measures implemented will not compensate for the substantial drop in sales.

The H&M group’s liquidity is good. As at 30 April cash and cash equivalents plus unutilised credit facilities totalled BSEK 23,8. The group’s work is focused on ensuring financial flexibility and freedom of action on the best possible terms in a challenging market where business opportunities are also arising. The group is therefore working to secure additional credit facilities in parallel.


More News from TEXDATA International

#Techtextil 2026

Textile Chemicals & Dyes: Innovation in Textile Chemistry moves into focus at Techtextil 2026

From PFAS-free finishes and water-saving dyeing technologies to advanced coatings and recycling-compatible formulations, innovation in textile chemistry is accelerating across the industry. Reflecting this development, Techtextil 2026 introduces Textile Chemicals & Dyes as a dedicated product segment, highlighting the growing role of chemical solutions in shaping the next generation of technical textiles.

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

More News on Retail & Brands

#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

#Sustainability

H&M Foundation funds pioneering initiative to build the factories of the future

The H&M Foundation is committing SEK 53 million (approx. EUR 5 million) towards Future Forward Factories, a five-year initiative led by Fashion for Good, to address fashion’s most polluting stage: tier 2 textile processing.

#Natural Fibers

Better Cotton Initiative marks World Cotton Day with launch of innovative product label

The Better Cotton Initiative (BCI) has launched an innovative product label for the fashion and textile sectors which allows retailer and brand members to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.

Latest News

#INDEX 2026

EDANA unveils nominees for INDEX™26 Awards: Highlighting the next generation of nonwoven excellence

EDANA is proud to unveil the highly anticipated nominees for the INDEX™26 Awards, the nonwoven industry’s highest accolade for technical and sustainable excellence. Out of a record-breaking field of entries, these finalists represent the cutting edge of material science—from bio-based hygiene fibers and PFAS-free protective textiles to revolutionary water-filtration machinery. Each nominee has been selected by a jury of industry experts for their ability to solve critical global challenges, including the transition to a circular economy and the pursuit of enhanced consumer performance.

#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

#Natural Fibers

Beyond Cotton: Natural Fibres in the Spotlight at the Bremen Cotton Conference - Branded by DNFI

Climate targets, fragile supply chains, and rising regulatory requirements are fundamentally changing the perspective of the textile industry - the focus is increasingly shifting toward the base material. Not only cotton, but natural fibres are gaining significant importance: they stand out not only because of their outstanding functional properties, but also because they make a valuable contribution to the bioeconomy and responsible product development.

#Textiles & Apparel / Garment

Coats to showcase innovative reinforcement and filler materials for leather goods and accessories at APLF 2026

Coats, a world-class Tier 2 manufacturer and trusted partner for the apparel and footwear industries, will be promoting four advanced materials from its ‘Lifestyle Solutions’ portfolio at APLF 2026 in Hong Kong in March. Each innovation has been specifically engineered to help luxury and premium brands elevate the craft, durability, sustainability and creative expression required in the manufacturing of handbags, purses, and other high-end designer accessories.

TOP