C&A introduces its European membership program

After a successful pilot program in the Netherlands, the membership program was rolled out last August across multiple European countries – Austria, Belgium, France, Italy, Poland, Spain and Switzerland – and in just a few weeks has gathered more than 600,000 new members.

'C&A for you' is now being launched in four new countries: Czech Republic, Hungary, Portugal and Romania. This membership program is designed to reward their loyal customers by offering a 10% welcome bonus, exclusive member deals, additional discounts during sale periods and the possibility of collecting points and becoming a ‘plus’ member.

C&A's decision to introduce the 'C&A for you' membership program is part of its ongoing transformation journey, putting the customer at the core of all activities In order to meet the customer demands even better in the future, C&A has started a comprehensive digital transformation to gather essential market insights, enabling better service delivery and deeper understanding of customer styles, preferences, and demand patterns.

Daniel Jimenez, Chief Merchandising Officer, C&A Europe, on this strategic move: "At C&A, we are not just redefining fashion; we are redefining the way we engage with our customers. This program is not just about rewarding loyalty; it's about creating a seamless and enjoyable shopping experience that our customers deserve."

'C&A for you ' is set to redefine the way customers interact with the brand, providing unparalleled access to exclusive benefits and insights while shaping C&A's future collections and offerings.