#Recycling / Circular Economy

2021-04-08

PrimaLoft introduces fully recycled ethical down alternative, PrimaLoft® Insulation ThermoPlume®

PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the technology has built a strong reputation in the outdoor apparel & fashion markets, with more than 70 brands using the loose-fill microfiber insulation in their product lines for the Fall/Winter ‘21/’22 season.

It looks like down, feels like down, and delivers comparable thermal performance, but PrimaLoft® Insulation ThermoPlume® is 100% synthetic – and now 100% recycled.

“When we first developed PrimaLoft® Insulation ThermoPlume® back in 2017, we answered the growing demand from designers, brands, and customers for an ethical alternative to animal product – a purchase criterion that is becoming ever more important. At the same time, we continued to deliver the excellent performance people expect from PrimaLoft® products”, says Mike Joyce, president and CEO at PrimaLoft. “To achieve the same level of comfort and warmth in a completely recycled version is a logical next step in our Relentlessly Responsible™ approach to elevates both sustainability and performance through innovation.”

PrimaLoft® Insulation ThermoPlume® is manufactured with small, silky fiber plumes that collectively form a loose-fill insulation. It mimics the fluidity, hand-feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft® fibers to provide a soft, compressible thermal output, even in wet conditions.

“Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic”, states Vanessa Mason, SVP of Engineering at PrimaLoft. “Moreover, it helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”

More than 70 brands to use PrimaLoft® Insulation ThermoPlume®?This synthetic down alternative has been adopted by outdoor and fashion brands all over the globe, since its 2017 introduction. Even before the new 100% recycled iteration, around 40 brands were using PrimaLoft® Insulation ThermoPlume® in their collection. For the upcoming FW21/22 season, and with the introduction of PrimaLoft® Insulation ThermoPlume 100% PCR, the number will raise drastically to over 70, with more than half already switching to the fully recycled version. Brands like 4F, CMP, Ecoalf, Ellesse, Fred Perry, Joe Fresh, Lands’ End, La Sportiva, Millet, Montane, Nike, Peuterey, Picture Organic Clothing, Polo Ralph Lauren, Rossignol, Salomon, Timberland and Woolrich will sell garments with the synthetic down alternative online and in stores, in the upcoming seasons.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

Proven performance, optimised costs – the new RE 6 EL

Nowadays textile companies increasingly need to produce small production runs and respond to market changes with instantaneous pattern changes in order to operate profitably – meaning they require machines that offer maximum flexibility, reliability and cost efficiency. KARL MAYER understands the challenges of the market and is launching its new RE 6 EL. The Raschel machine offers the core strengths of the classic RSE 6 EL and essentially the same performance parameters, but has been further cost-optimised largely due to local production advantages. This makes the newcomer an efficiency champion in production, especially when it comes to frequent pattern changes.

Reju announces site selection for first U.S. industrial sized facility regeneration hub in Rochester, New York

Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to the adoption of circular textile system across key regions worldwide.

Canopy introduces a first-of-its-kind $2 billion USD investment blueprint to decarbonize global materials supply chains

Today, the global, solutions-driven not-for-profit Canopy joined partners at Davos to introduce a new finance model designed to accelerate the growth of low-carbon materials and transform the paper, packaging, and textile supply chains. The event was anchored by a keynote speech from Sri A Revanth Reddy, Hon’ble Chief Minister of Telangana, with India set to host the first iteration of the new investment blueprint.

Borealis invests EUR 49 million in Burghausen, Germany to accelerate design for circularity

Borealis announces a EUR 49 million strategic investment to scale up production of Borstar® Nextension polypropylene (PP) at its manufacturing site in Burghausen, Germany. This will expand commercial production of next-generation single-site polypropylene (ssPP) grades that deliver enhanced purity, processability, and performance - supporting customers in key sectors including packaging, healthcare, mobility, and fibers, to meet evolving market and regulatory demands.

From local actions to industrial innovations: SOLSTICE shares mid-project results

Since its launch in May 2024, the SOLSTICE project is accelerating the transition from linear models to circular regional ecosystems in the textile industry, focusing on four key territories: Grenoble-Alpes Métropole (France), Berlin (Germany), Prato (Italy), and Catalonia (Spain). By mid-project, SOLSTICE has already revealed both regional disparities and promising solutions to strengthen textile repair, reuse, and recycling infrastructure.

European business associations celebrate the signature of the EU-Mercosur FTA

The 17th January marks a historic milestone with the signing of the EU-Mercosur Trade Agreement, creating the biggest trading block in the world. European business – represented by more than 28 associations across a wide range of sectors – warmly welcomes this signature. It sends a strong and timely signal that the EU remains open and is committed to rules-based global trade. In a time of global uncertainty, this agreement is a key growth booster.