#Recycling / Circular Economy

2025-11-04

RE&UP debuts at Ecomondo 2025 to showcase circular fashion innovation

The circulartech company brings textile-to-textile recycling expertise to Europe’s leading green economy event

RE&UP makes its first appearance at Ecomondo – The Green Technology Expo, Europe’s leading event for ecological transition and circular economy. Specializing in textile-to-textile recycling, RE&UP transforms end-of-life fabrics into Next-Gen recycled cotton fibers and polyester chips, giving new life to materials that would otherwise go to waste.

At this year’s edition, the company will showcase how its circular technology is already powering large-scale collaborations with leading brands – including multi-year work with PUMA’s RE:FIBRE program and a partnership with BESTSELLER’s ONLY brand. Visitors can discover these collaborations and learn more about RE&UP’s industrial-scale circular model at Hall B3 – Booth 024.

RE&UP will also participate in two sessions at the Textile District – Workshop Area, Hall B3:

Circular Textiles: technological frontiers for recycling, recovery, and valorization.

4 November, 3.30–4.30 PM

RE&UP will join leading experts to explore cutting-edge strategies for managing textile waste that can’t be reused. The discussion covers mechanical and chemical recycling, energy recovery, and downcycling, highlighting approaches that reduce landfill contributions while maximizing material value.

Moderator: Andrea Falchini, Director, Next Technology Tecnotessile

Speakers:

Alberto Pizzocchero, Innovation & Projects Manager, CAUTO

Maurizio Crippa, Founder & CEO, GR3N

Marco Lucietti, Head of Global Marketing & Communications, RE&UP

Scott Kuhlman, CEO, ReCircled

Massimo Pisaneschi, Sales Director, Dell’Orco & Villani

Giampaolo Buzzi, EM Global Technology Director, DOMO Engineering Plastics

Circular Fashion at Scale: supply chains & storytelling.

5 November, 12–1 PM

This panel examines how circularity in fashion moves from concept to reality. Topics include integrating next-generation fibers, building scalable circular business models, adapting supply chains, and turning sustainability into a compelling story for industry and consumers alike.

Moderator: Margherita Verlicchi, Menabò Group

Speakers:

Eleonora Lepri, Sustainability Manager, Teddy Group

Federico Corneli, CEO, C&S

Luca De Gasperin, Marketing Director, Marchi&Fildi Group

Marco Lucietti, Head of Global Marketing & Communications, RE&UP

Romana Andò, Professor of Sociology, La Sapienza University

“Ecomondo provides the perfect stage for RE&UP to further advance its international initiatives, and we are excited to make our debut at this event,” says Marco Lucietti, Head of Global Marketing and communications at RE&UP. “It’s a unique opportunity to demonstrate how our textile-to-textile recycling solutions can help redefine the future of fashion – making circularity not just achievable, but a global standard.”

Marco Lucietti - Head of Marketing and Communications - and Andreas Dorner - General Manager © 2025 RE&UP

Industrial scale meets verified governance: RE&UP is now B Corp™ certified

RE&UP, the circular-tech transforming global textile waste into high-volume Next-Gen materials, has officially become a Certified B Corporation™. The milestone establishes the industrial recycler among a select group of manufacturing infrastructure providers verified as meeting B Lab Standards for social and environmental performance, transparency, and accountability.

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.