Turning end-of-life textiles into fibers ready for mainstream fashion, proving circular solutions can scale today

In ONLY’s initial production run, over 11 styles were converted to RE&UP’s Next-Gen Polyester, equating to more than 100,000 t-shirts – demonstrating that recycled fibers can be cost-competitive and ready for large-scale adoption. The partnership also highlights the confidence Europe’s leading fashion retailers have in RE&UP’s technology. By integrating recycled fibers into mainstream collections, ONLY sets a benchmark for other brands seeking circular solutions.

“This project proves that scaling the production of recycled polyester from textile waste is achievable. Transforming the industry is undoubtedly a complex and lengthy process, but initiatives like this demonstrate we are making progress,” says Ozgur Atsan, Chief Commercial Officer at RE&UP.

"RE&UP shares our dedication to innovation and quality, and their Next-Gen textile-to-textile recycled polyester meets the high standards we set for our products," says Pernille Tøttrup, Sourcing Process Manager at ONLY. Partnerships like this exemplify the transformation the textile industry urgently needs.

RE&UP’s technology separates polyester and cotton in end-of-life garments and regenerates them into fibers that maintain durability and performance – all while keeping materials in a true textile-to-textile loop. By reducing reliance on virgin polyester, RE&UP is helping the industry lower its environmental footprint and showing that scalable, circular solutions are already achievable.