#Recycling / Circular Economy

2024-11-20

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.

Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman

Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

Managed workwear services are providing a blueprint for the circular textile economy

Managed workwear service providers are demonstrating how commercial success and circularity can go hand in hand by extending garment lifespans through repair, laundering, reuse and recycling, according to “Managed workwear services—a circular textile economy ahead of the game”, a new 14‑page report from the global business information company Textiles Intelligence.

Eco-design as the foundation of circular textiles

Based on the results of an extensive European analysis, the Erasmus+ project Skills4Circularity is currently developing three practice-based training modules covering recycling technologies, eco-design for the circular economy and sustainable manufacturing. This was preceded by a comprehensive company survey and a joint analysis conducted by the project partners under the leadership of IVGT. The results show that the greatest challenges lie not so much in a lack of technology as in skills gaps.

Usha Yarns secures growth equity investment from Fullerton Carbon Action Fund

Usha Yarns Limited (“Usha Yarns”), a producer of high-quality recycled yarns with advanced, well established production processes, announced a growth equity investment from the Fullerton Carbon Action Fund (“Fullerton”), a private equity strategy managed by Fullerton Fund Management that backs established mid-market companies across Emerging Asia to accelerate decarbonisation.

PERFORMANCE DAYS announces new focus topic & forums for October 2026

With its upcoming October 13–14, 2026 edition, PERFORMANCE DAYS is placing the spotlight on one of the textile industry’s most important transformations: “Bio-Based Materials – From Fiber to Fabric”, a two-part Focus Topic exploring the future of bio-based innovation across the textile value chain. Part 1, presented in October 2026, will focus on fibers and next-generation material developments, while Part 2 at the March 2027 edition will shift the perspective toward dyeing, finishing, additives, and processing technologies.

Febratex 2026 to be the largest edition of the leading textile trade fair in the Americas with 10 exhibition halls

Febratex 2026 will be the largest edition in the history of the leading textile trade fair in the Americas. Dedicated to the textile and apparel manufacturing industries, the event will take place from August 18–21, 2026, in Blumenau, Santa Catarina, Brazil, with a strong focus on technology, sustainability, and business generation.

Cotton Brazil Dialogues field trip brings international stakeholders closer to Brazil’s cotton production chain

How do you build trust across the global textile value chain? By opening the farm gates. This is the principle behind the Cotton Brazil Dialogues. At the end of July, the programme welcomed its first group of international participants for a five-day immersion into Brazilian cotton production, combining field visits with technical workshops to showcase the quality, sustainability, innovation and traceability behind one of the world’s leading cotton origins.