#Raw Materials
Bayer CropScience Launches e3 Sustainable Cotton Program
- e3 is socially equitable to address issues of working/living conditions of growers and laborers, needs of the surrounding rural farm community, as well as consumer health and safety aspects.
- e3 is economically viable to meet the individual economic needs of farmers, farm families, farm workers and customers, and to help make farms financially competitive enterprises that are consistently profitable year over year.
- e3 is an environmentally responsible program encouraging reduced use of water, land and energy while maintaining productivity.
Thus, farmers can identify areas where improvements can be made in areas of sustainability such as: productivity, land use, soil loss, irrigation water use, energy use and greenhouse gas emissions. “The concept of sustainable cotton grew out of the desire of farmers, textile producers, brands and retailers to meet consumer demand for a renewable source of cotton,” said Brent Crossland, Fiber Development Manager for Bayer CropScience. “Bayer CropScience is proud to bring a new and comprehensive option to the table that addresses the various and complex aspects of sustainable cotton.” Bayer CropScience has enlisted the help of Olah Inc., Kingpins show producer, to assist with the consulting and marketing of e3 cotton to the textile and apparel industries. “Olah is proud to support Bayer CropScience’s new e3 program,” said Andrew Olah, chief executive of Olah Inc. “In a world where sustainability has become a catchphrase, we are thrilled to be able to champion a cotton program that addresses the reality and science of sustainable cotton farming.”









