[pageLogInLogOut]

#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



More News from International Wool Textile Organisation

More News on Raw Materials

#Raw Materials

Better Cotton Initiative opens enrollment in the US with promising opportunities for producers

Producer enrollment for the US Program of the Better Cotton Initiative (BCI) is open until May 15 for the 2026-2027 season. With over 2,600 members spanning the cotton supply chain and more than 11,000 users of its Better Cotton Platform (BCP) as of 2025, BCI’s standard is implemented in 15 countries and covers one fifth of global cotton production.

#Natural Fibers

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

#Natural Fibers

38th International Cotton Conference Bremen: Let´s Talk about Cotton!

The 38th International Cotton Conference Bremen, to be held on 25-27 March 2026 in Bremen’s parliament building on market square, once again sends a powerful signal for professional excellence and international dialogue. The focus is on the latest market trends and technical innovations throughout the entire value chain – from agriculture and quality assurance to processing and the circular economy. With its high-calibre speakers, the conference remains an indispensable forum for anyone involved in shaping the cotton industry scientifically, technically, or economically.

#Natural Fibers

Human Rights Day: Cotton made in Africa reinforces its commitment to ensuring respect for human rights in cotton production

The sustainable cotton standard Cotton made in Africa (CmiA) has always focussed on respect for human rights, including by prohibiting child labour and discrimination. With the new version of the CmiA standard coming into force, AbTF raises requirements for due diligence in the areas of human rights and risk management.

Latest News

#Digital Printing

Epson launches SureColor G9000: high-production Direct-To-Film printer delivering greater productivity and reliability

Epson today announces the launch of the SureColor G9000, a new high-production Direct-To-Film (DTFilm) printer designed to meet growing global demand for flexible and efficient textile transfer printing. Expanding Epson’s DTFilm line-up alongside the SC-G6000, the SC-G9000 introduces enhanced speed, reliability and ease of maintenance for commercial garment decorators and textile producers.

#Nonwoven machines

Three ANDRITZ spunlace lines start operating at Alar Silk Road New Materials in China

Alar Silk Road New Materials and ANDRITZ have successfully commissioned three spunlace lines in crosslapped configuration at Alar’s facility in Aral City, Xinjiang, China.

#Knitting & Hosiery

SHIMA SEIKI to exhibit at GMMSA Expo India

Leading Japanese computerized flat knitting technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Indian sales representative Universal MEP Projects & Engineering Services, Ltd., will participate in the upcoming Garments Machinery Manufacturers & Suppliers Association (GMMSA) Expo India 2026 exhibition to be held in Ludhiana, India next month. Through its lineup at GMMSA, SHIMA SEIKI aims to further strengthen its presence within the Indian market with an exhibit that caters to diverse needs, consisting of seam-free WHOLEGARMENT® knitting technology as well as a brand-new shaping machine with high productivity and excellent cost performance.

#Research & Development

Bio-based fibers with good flame retardancy

Fibers made from bio-based plastics reduce dependence on fossil raw materials and promote the circular economy. The covalent bonding of flame-retardant additives can open the way for these fibers to enter the mass market.

TOP