[pageLogInLogOut]

#Raw Materials

Cotton Incorporated celebrates the benefits of authentic cotton denim for 151st birthday of Blue Jeans

Cotton Incorporated encourages consumers to commemorate the 151st anniversary of the birth of blue jeans, an iconic symbol of American fashion and innovation. One way to participate is recycling cotton denim, and learning more about circularity of cotton and it uses beyond fashion. So, on this special occasion, we encourage readers to participate in our nationally recognized Blue Jeans Go Green ™ program.

On this day in 1873, the landscape of apparel was forever changed when the first blue jeans were patented. “The invention of blue jeans marked a pivotal moment in the history of fashion,” said Andrea Samber, Director of Brand Partnerships, Cotton Incorporated. “From their humble beginnings as functional work attire to becoming a global fashion staple, blue jeans have captured the imagination of people across generations and cultures.” 

In addition to celebrating the rich history of blue jeans, Cotton Incorporated highlights the Blue Jeans Go Green™ program, which collects denim to be recycled in creative ways – from building efforts, pet bed inserts, thermal food packaging, and more. Since its inception, the Blue Jeans Go Green™ program has diverted millions of pounds of denim from landfills and provided insulation for over 2,000 homes across the United States. Over 5,200,000 pieces of denim and 2,630 tons have been recycled through the program.

Through the Blue Jeans Go Green™ initiative, we can extend the lifespan of denim while providing sustainable solutions for communities in need, said Samber. “It’s a testament to the enduring impact of blue jeans beyond the realm of fashion.”

Since 2006, over 100 brands and retailers have collaborated with the program.

The Blue Jeans Go Green™ program is just one of the ways consumers can close the loop on cotton sustainability. Denim recycling is possible because it’s made from cotton, which is a sustainable, natural fiber. Through resale, renewal and upcycling, consumers can help keep the lifecycle of cotton going.

Well-made cotton apparel is durable, making it a perfect match for the blossoming secondhand market where it can be reused repeatedly. Textiles made of 100% cotton can be recycled and may be used to create new products. After it can no longer be reused or recycled, cotton products can be discarded. Cotton can degrade in industrial compost, wastewater, salt water and freshwater environments, and it also degrades faster than manufactured cellulosic fibers like rayon and oil-based synthetics, according to Cotton Incorporated’s Cotton Circular Lifecycle.

https://www.cottonworks.com/wp-content/uploads/2020/09/Cotton-Circularity_Final.pdf

As they celebrate the 151st birthday of blue jeans, Cotton Incorporated invites individuals to join them in supporting the Blue Jeans Go Green™ initiative. By recycling old denim, you can contribute to environmental sustainability and the community.

For more information about Cotton Incorporated, the Blue Jeans Go Green™ program, and how to get involved, please visit https://bluejeansgogreen.org/



More News from Cotton Incorporated

#Natural Fibers

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.

#Natural Fibers

Cotton ConneXions Insight to Impact brings supply chain leaders together around cotton innovation

Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.

#Raw Materials

New U.S. cotton study uses real-world grower data to reveal where fiber impacts occur

Cotton Incorporated has released a critically reviewed life cycle assessment (LCA) of U.S. cotton fiber production that examines how cotton’s environmental impacts are measured and where meaningful improvements can be made across the value chain. The new data, grounded in real‑world grower inputs, measures what drives U.S. cotton’s environmental footprint from field to gin.

#Natural Fibers

Dr. Jane Dever inducted into the 2025 Cotton Research and Promotion Hall of Fame

Dr. Jane K. Dever, a recognized leader in cotton breeding and fiber quality research, was inducted into the 2025 Cotton Research and Promotion Hall of Fame during the joint Cotton Incorporated/Cotton Board Annual Meeting held on December 9 in New Orleans, LA.

More News on Raw Materials

#Raw Materials

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

#Raw Materials

Cotton made in Africa puts farmer dialogue at the heart of agricultural training

A new manual created by the Aid by Trade Foundation and African People & Wildlife shows how Cotton made in Africa aims to transform cotton cultivation through dialogue rather than directives.

#Raw Materials

Redesigned World Cotton Day website offers tools, ideas and inspiration

With World Cotton Day just one month away, the International Cotton Advisory Committee (ICAC) has launched a completely redesigned www.WorldCottonDay.com, creating a new global home for everyone who wants to learn about, celebrate, and support cotton.

#Raw Materials

ICAC’s 84th Plenary Meeting to be held March 24-26, 2027, in Alexandria, Egypt

Registration will soon be open for the International Cotton Advisory Committee’s 84th Plenary Meeting, to be held March 24-26, 2027, in Alexandria, Egypt. The local Organizing Committee in Egypt has chosen “Building a Resilient and Competitive Future for Cotton and Textiles” as the theme for the event, which will be held at the Rixos Montaza Alexandria Resort.

Latest News

#Research & Development

180 years of TESTEX: From Zurich silk testing to global certification

For 180 years, TESTEX has developed alongside the textile industry while maintaining the same underlying purpose: creating trust through independent and reliable measurement. Founded in Zurich in 1846 as the Zurich Silk Conditioning Institute, TESTEX has grown from a local institution serving the silk trade into an international Swiss testing and certification institute for textiles and leather.

#Recycling / Circular Economy

Moving Advanced Recycling from Innovation to Implementation

The Advanced Recycling Conference 2026 explores technologies, markets, financing and scale-up of innovative recycling solutions for waste streams including mixed plastic waste, textiles and PVC. Europe’s chemical and materials sector faces growing pressure to close carbon loops, strengthen raw-material safety and resilience and meet increasingly ambitious EU recycling targets. Against this backdrop, the Advanced Recycling Conference (ARC) will bring together industry leaders, technology providers, researchers, innovators and policy-makers on 17–18 November 2026 in Cologne, Germany.

#Associations

German textile industry and retailers form alliance to shape textile EPR system

Germany’s textile and fashion industry and retail sector have joined forces to establish the “Alliance for Textile Circularity” (Allianz für textile Kreisläufe). Initiated by the German Textile and Fashion Industry Association (Gesamtverband textil+mode) and the German Retail Federation (HDE), the alliance aims to contribute industry expertise to the development of Germany’s future Extended Producer Responsibility (EPR) system for textiles and footwear.

#Sustainability

Cascale launches member-led process to shape 2030 strategy

Cascale has launched a member-led process to define the industry alliance’s strategic direction for the next decade. At the Cascale Annual Meeting 2026 in Athens, CEO Ying McGuire announced that members will contribute to an industry system map that will inform Cascale’s 10-year vision, its 2030 strategy and priorities for 2027. The new strategy is scheduled to be finalized in December.

TOP