Serendipity, AI and Circularity: EDANA Innovation Forum 2025 inspires bold ideas for the nonwovens sector

“Innovation is a key factor to stay competitive — but more than that, it’s the foundation for resilience and long-term relevance. By embedding sustainability, digitalization and collaboration into the core of our innovation culture, we’re not just keeping pace with change — we’re shaping the future of our industry.” said EDANA General Manager Murat Dogru in his opening address.

Speakers explored how textile waste can become high-value products, how fibre-level modelling replaces costly prototyping, and how AI enables more autonomous and sustainable manufacturing. “Nonwovens are robust and can tolerate stress. This gives an opportunity in the recycling textile to tackle the textile tsunami.” - Maria Ström, CEO of The Loop Factory.

The Forum also welcomed nature-powered innovations set to transform the fibre landscape. “What if we made fibres from agricultural waste? Natural fibres are extraordinary, and we wouldn’t even have to use the leaves that are grown, but the ones already on the ground and that are now considered waste.” - Dr. Carmen Hijosa, Founder & Creative Director of Ananas Anam.

The afternoon turned its spotlight on research institutes from across Europe, examining how their strategic priorities align with industry needs. “It is crucial that people in the nonwovens industry understand what’s going on on the other side of the fence and to understand what R&D people are doing”, said Matthew Tipper, CEO of Nonwovens Innovation & Research Institute (NIRI). “We need collaboration between the real needs of the industry and research institutes.”

Towards the end of the first day, the EDANA Innovation Forum featured a workshop on capturing serendipity. “Not all progress is planned”, said Dieter Eichinger, CEO & Founder of Eichinger. “Some of the most transformative ideas are born from surprises, and we need to make space for it to imagine the imaginable”.

The first day ended with a cocktail dinner aboard the Excellence, gliding through the heart of Paris on the River Seine, admiring the beauty of the City of Light and its stunning views of the Eiffel Tower.

Day two began with a provocative and practical keynote on AI as a creative partner in product development. “AI doesn’t replace creativity,” said Oliver Breucker, Co-CEO & AI Consultant at Roover Consulting. “It amplifies it. It clears space for us to think bigger, iterate faster, and design better — with the customer always at the centre.”

Moreover, sustainable innovation is no longer confined to early-stage R&D. From fibre-based packaging to carbon-zero superabsorbents, speakers showcased products ready to hit the market, each with compelling environmental and commercial benefits. “It’s not about choosing between performance and sustainability anymore,” said Alexandros Skouras, Director of Hygiene Sector at Paptic. “The next generation of materials offers both.”

The forum also invited Walter Johnsen, Venture Science Associate at Marble Studio, who offered a strategic lens on how deep-tech entrepreneurship can fast-track climate progress. In addition, four startups took the stage to showcase how they’re transforming diapers, textiles, fashion and chemical processes. “Innovation is not about making things slightly better,” said Miki Agrawal of Hiro Technologies. “It’s about asking: what if we start completely differently and solve the root problem instead of patching the old one?”

To end the second day, Maxime Guillaud, CEO of INSKIP, mapped out how startups and ecosystems are evolving — and what the nonwovens industry can learn from other sectors. “Innovation doesn’t just come from technology — it comes from how we organise people and capital around ideas,” said Maxime. “That’s where ecosystems matter.” The event concluded with a guided visit to Station F, the world’s largest startup campus, reinforcing the importance of ecosystems in scaling transformative ideas.

EDANA extended its heartfelt thanks to all speakers, moderators, partners and participants whose energy and insight made the Forum such a success. The connections made in Paris will continue to drive meaningful progress in the months and years ahead! See you in 2027!