SinceTech and KARL MAYER: Together one step ahead in the production of textiles for the footwear segment

Founded in 1999, the company specializes in the production of textiles for shoes and apparel. It is headquartered in Jinjiang and has overseas production sites. The vertically organized manufacturing includes warp preparation, textile production and dyeing. Textile production is extremely wide-ranging with warp knitting, flat and circular knitting and weaving technologies.

Its diverse range of articles has made SinceTech a close partner of over 40 domestic and foreign sports brands. Among them are renowned names like NB, BROOKS, SKECHER, PUMA and Adidas, just to name a few.

Shoe fabric brand with great fame

SinceTech describes itself as a customer-centric company with a commitment to developing solutions for its customers' needs. The soul of its brand is innovation. An R&D team of around 300 employees and five main R&D departments focusing on technologies such as warp knitting and show fabrics ensure advanced products that meet the highest market demands. Innovation work focuses, for example, on sporting goods with wearable electronic components for monitoring heartbeat, blood glucose levels and even perspiration.

In addition to all its progress orientation, however, SinceTech's focus on unconditional customer orientation means first and foremost expanding its quality leadership. To this end, the company is making targeted investments in its technical equipment. “To guarantee leading quality, we use the best equipment the industry has to offer: KARL MAYER warp knitting machines. About this, we also have received the recognition of many international brands,” explains Mr. Xu Jintai, Executive Director of SinceTech.

In 2010, the company purchased its first double needle bar raschel machines from KARL MAYER. Today, it operates more than 400 machines, including around 200 RD machines from the renowned partner, and its rise to the top league in the industry is complete.

Exploiting huge market opportunities

Xu Jintai sees the shoe fabric market as a lucrative business field. Demand is increasing year by year everywhere, unleashing huge development potential. The driving force behind this is the trend toward sports: In the West, the number of sports enthusiasts is growing steadily, as knowledge of the importance of fitness and balanced body measurements has become generally accepted. In China, the improvement in living standards and consumption is leading to an ever greater awareness of sport. With complete value chains and a stable economic and social environment, China is a major manufacturing power in the world. The country's shoe fabric manufacturers can count on great market opportunities, especially if they offer mesh textiles. The popular knitted fabrics are lightweight and breathable, in line with the social trend toward greater comfort, and have long since replaced leather at the top of the list of favored footwear materials. Warp-knitted spacer fabrics are particularly in vogue.

For the efficient production of the popular spacer textiles, KARL MAYER launched the RD 7/2-6 EN in 2019, which now sets the production pace for many shoe fabric manufacturers, including SinceTech. Only at the beginning of 2021 the company acquired 120 of the popular seven-bar RD machines. On the reasons for the investment, Xu Jintai says: “KARL MAYER’S RD 7 warp knitting machine has the highest efficiency throughout the industry with operation speeds as high as 1,100 rounds per minute, plus significantly improved yield and enhanced machine stability. Nowadays, under the circumstance of surging shoe material orders, such machine can help us realize stable outputs and higher efficiency - in order to seize market opportunities,” so Mr. Xu Jintai, Executive Director of SinceTech. ?By the end of 2021, SinceTech had completed the installation of all RD 7/2-6 EN machines. The company is convinced that the new acquisitions will enable it to take advantage of opportunities in the huge footwear market and consolidate its reputation as a competitive international brand.