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#Nonwovens / Technical Textiles

Livinguard launches apparel line employing odor-neutralizing tech with revolutionary ability to kill bacteria

Livinguard, the company that developed protective face masks with COVID-19-deactivating properties, announced today it is launching a line of odor-neutralizing t-shirts and polos in the U.S. employing its groundbreaking hygiene technology. This launch, putting these innovative, durable products into the hands of workers, travelers and others looking for comfortable clothing that remains odorless and hygienic over extended use and infrequent laundering, comes as a new study performed by Hohenstein Labs confirms that Livinguard’s Technology can kill bacteria at >7 log10 rate (99.99999%).

Hohenstein Labs confirms that Livinguard Technology used in new t-shirt line eliminates 99.99999 percent of bacteria introduced during testing

Livinguard’s proven ability to increase bacteria elimination at this scale is a watershed development in the hygiene and textile industry sector. And the odor-neutralizing properties of Livinguard t-shirts and polos are a boon to outdoor enthusiasts and weekend warriors, and uniquely suited for use by the textile industry in the manufacture of uniforms such as those used in restaurants and industry.

Made with patented non-leaching formulations that capture and kill odor-causing bacteria, the shirts can be worn multiple times before laundering, staying protected and smelling fresh longer while saving energy and water

“The COVID-19 pandemic has underscored the importance of hygiene technology in protecting the health of people across the world, and we continue to adapt our Livinguard Technology to new consumer products, including shirts with permanent antiviral and bacteria-fighting properties,” said Sanjeev Swamy, Livinguard’s Founder and CEO. “Over the past year, the world at large has learned what we at Livinguard have always known -- we must commit to embracing hygiene innovation in products we use in all aspects of our daily lives, from the clothing we wear and the linens we use, to the carpets we install and the protective products our frontline workers continue to rely on.”

“The recent findings by Hohenstein Labs reaffirms our position as an innovator in the hygiene space,” Swamy said. “Our bacteria-killing properties can save lives and have a significant impact in real-world applications.”



The principle underlying the Livinguard Technology is the deactivation of microbes including bacteria and viruses. The technology applies a positive charge at the molecular level to textile surfaces, making them more powerful than the negative charge of microbes. Therefore, microbes are deactivated when they encounter textiles treated with Livinguard Technology.

Textiles treated with Livinguard Technology have also been proven to deactivate viruses, including SARS-CoV-2* (the virus that causes COVID-19) by researchers at the Freie Universität Berlin and the University of Arizona. Furthermore, Livinguard Technology is safe for humans and the environment.

Livinguard continues to advance its technology through its own consumer products, as well as through strategic partnerships with governments, retailers, transit companies, food packaging businesses and hospitals around the world. Leveraging the turn-key Livinguard Technology, companies can transform their products with antiviral and bacteria-killing hygienic surfaces.

For information about Livinguard and its groundbreaking technologies please visit www.livinguard.com. To find Livinguard products please visit shop.livinguard.com.

Follow @livinguardtech on Facebook and Instagram to stay updated on how the company is working towards protecting the health and well-being of millions with the power of permanent disinfection.



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#People

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

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#Recycling / Circular Economy

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#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

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#ITMA Asia + CITME Singapore 2025

ANDRITZ sets focus on textile recycling and durable nonwoven production technologies at ITMA Asia 2025

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#ITMA Asia + CITME Singapore 2025

Dilo Group at ITMA ASIA Singapore 2025

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#Nonwovens

OUTLOOK™ 2025: Charting a sustainable and innovative future for the Nonwovens Industry

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#Nonwovens

Global Nonwovens Alliance unveils Inaugural Board, advancing collaboration and growth worldwide

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#Weaving

Lindauer Dornier announces leadership transition in weaving machine business

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#Heimtextil 2026

Texpertise Focus AI: Messe Frankfurt puts Artificial Intelligence centre stage at its international textile and apparel trade fairs

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#Technical Textiles

Autoneum and Polestar set new benchmarks for passenger experience and sustainability

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#Natural Fibers

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