[pageLogInLogOut]

#Nonwovens / Technical Textiles

Livinguard launches apparel line employing odor-neutralizing tech with revolutionary ability to kill bacteria

Livinguard, the company that developed protective face masks with COVID-19-deactivating properties, announced today it is launching a line of odor-neutralizing t-shirts and polos in the U.S. employing its groundbreaking hygiene technology. This launch, putting these innovative, durable products into the hands of workers, travelers and others looking for comfortable clothing that remains odorless and hygienic over extended use and infrequent laundering, comes as a new study performed by Hohenstein Labs confirms that Livinguard’s Technology can kill bacteria at >7 log10 rate (99.99999%).

Hohenstein Labs confirms that Livinguard Technology used in new t-shirt line eliminates 99.99999 percent of bacteria introduced during testing

Livinguard’s proven ability to increase bacteria elimination at this scale is a watershed development in the hygiene and textile industry sector. And the odor-neutralizing properties of Livinguard t-shirts and polos are a boon to outdoor enthusiasts and weekend warriors, and uniquely suited for use by the textile industry in the manufacture of uniforms such as those used in restaurants and industry.

Made with patented non-leaching formulations that capture and kill odor-causing bacteria, the shirts can be worn multiple times before laundering, staying protected and smelling fresh longer while saving energy and water

“The COVID-19 pandemic has underscored the importance of hygiene technology in protecting the health of people across the world, and we continue to adapt our Livinguard Technology to new consumer products, including shirts with permanent antiviral and bacteria-fighting properties,” said Sanjeev Swamy, Livinguard’s Founder and CEO. “Over the past year, the world at large has learned what we at Livinguard have always known -- we must commit to embracing hygiene innovation in products we use in all aspects of our daily lives, from the clothing we wear and the linens we use, to the carpets we install and the protective products our frontline workers continue to rely on.”

“The recent findings by Hohenstein Labs reaffirms our position as an innovator in the hygiene space,” Swamy said. “Our bacteria-killing properties can save lives and have a significant impact in real-world applications.”



The principle underlying the Livinguard Technology is the deactivation of microbes including bacteria and viruses. The technology applies a positive charge at the molecular level to textile surfaces, making them more powerful than the negative charge of microbes. Therefore, microbes are deactivated when they encounter textiles treated with Livinguard Technology.

Textiles treated with Livinguard Technology have also been proven to deactivate viruses, including SARS-CoV-2* (the virus that causes COVID-19) by researchers at the Freie Universität Berlin and the University of Arizona. Furthermore, Livinguard Technology is safe for humans and the environment.

Livinguard continues to advance its technology through its own consumer products, as well as through strategic partnerships with governments, retailers, transit companies, food packaging businesses and hospitals around the world. Leveraging the turn-key Livinguard Technology, companies can transform their products with antiviral and bacteria-killing hygienic surfaces.

For information about Livinguard and its groundbreaking technologies please visit www.livinguard.com. To find Livinguard products please visit shop.livinguard.com.

Follow @livinguardtech on Facebook and Instagram to stay updated on how the company is working towards protecting the health and well-being of millions with the power of permanent disinfection.



More News from TEXDATA International

#Texprocess 2026

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

#Techtextil 2026

Textile Chemicals & Dyes: Innovation in Textile Chemistry moves into focus at Techtextil 2026

From PFAS-free finishes and water-saving dyeing technologies to advanced coatings and recycling-compatible formulations, innovation in textile chemistry is accelerating across the industry. Reflecting this development, Techtextil 2026 introduces Textile Chemicals & Dyes as a dedicated product segment, highlighting the growing role of chemical solutions in shaping the next generation of technical textiles.

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

More News on Nonwovens / Technical Textiles

#ITMA Asia + CITME Singapore 2025

ANDRITZ sets focus on textile recycling and durable nonwoven production technologies at ITMA Asia 2025

International technology Group ANDRITZ will be presenting its innovative nonwovens production and textile solutions at ITMA ASIA + CITME 2025 in Singapore, from October 28 to 31, 2025 (Hall 2, D106). ANDRITZ will showcase its MMCF production plants, textile sorting and recycling, bast fiber processing, needlepunch, airlay, and life-cycle service technologies, with a focus on sustainable solutions. Discover how these innovations can grow your business opportunities and support a greener future.

#ITMA Asia + CITME Singapore 2025

Dilo Group at ITMA ASIA Singapore 2025

At ITMA ASIA Singapore, the Dilo Group will exhibit at Booth No. H2 – D202. Together with Kansan Materials, Izmir, the company will present its latest developments and looks forward to welcoming visitors to exchange ideas and explore innovations in needling technology.

#Nonwovens

OUTLOOK™ 2025: Charting a sustainable and innovative future for the Nonwovens Industry

EDANA concluded its flagship event, OUTLOOK™ 2025, last week, marking it as a major success and addressing the biggest questions facing the industry. The three-day conference highlighted the urgent need for a unified approach to sustainability, regulation, and innovation in the absorbent hygiene and wipes sectors.

#Nonwovens

Global Nonwovens Alliance unveils Inaugural Board, advancing collaboration and growth worldwide

The Global Nonwovens Alliance (GNA), a tax-exempt federation jointly founded by INDA, the Association of the Nonwoven Fabrics Industry, and EDANA, the Voice of Nonwovens, announces the appointment of its founding Board of Directors. This group of leaders represents some of the most influential executives across the nonwovens value chain and reflects GNA’s mission to foster global collaboration, innovation, and growth in the industry.

Latest News

#Knitting & Hosiery

SHIMA SEIKI announces partnership with CLO Virtual Fashion

Leading computerized flat knitting innovator SHIMA SEIKI MFG., LTD. of Wakayama, Japan is partnering with digital garment solutions provider CLO Virtual Fashion of Seoul, South Korea for the integration of technology in garment design and simulation.

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

The Lenzing Group has published its 2025 Annual and Sustainability Report, entitled LEAD TRANSFORMATION – GENERATE IMPACT. The report shows how Lenzing is actively shaping change in the industry and making a lasting impact: economically, ecologically, and socially. Lenzing is consistently focused on the future: with targeted investments in premiumization, excellence, innovation, and sustainability, the company is strengthening its position as a leading provider of sustainable, cellulose-based premium fibers. The combined report is available in digital format.

#Techtextil 2026

Precision, performance and progress: British textile machinery at Techtextil and Texprocess 2026

As global demand accelerates for lighter, stronger and more sustainable technical textiles, the machinery and testing technologies behind their manufacture are evolving at pace. At the Techtextil and Texprocess exhibitions in Frankfurt this April, eight members of the British Textile Machinery Association (BTMA) will demonstrate how advanced engineering continues to shape the performance, precision and resource efficiency of advanced fibre and fabric production.

TOP