After the first trade fairs and conferences took place online instead of on site in spring 2020 due to COVID-19, Truetzschler also developed the idea of offering its own digital solution – in the form of a virtual trade fair for the nonwovens and card clothing sectors. Our customers needed to be informed about innovations and solutions despite the current situation.

A “room” was created on the net with information covering all aspects of nonwovens production according to the “Good Vibes” motto. The digital exhibition with videos, reports and presentations was rounded off with an interactive level. Visitors were able to exchange information directly with our experts from sales or technology via text chats, telephone calls or videos.

What exactly did our virtual exhibition look like? The central point for visitors was the “Virtual Tour”, during which they were “beamed” into the showroom of the Nonwoven Customer and Technology Center (NCTC). Here, videos and presentations were waiting to be discovered and viewed. Similar to a computer game, the visitor had the opportunity to browse around and click on various icons. More than two hours of material on various topics were waiting to be discovered – from an introduction to nonwovens, popular end products or nonwovens made of cellulose (pulp) to the possibilities of the NCTC.  Visitors had the opportunity to get in touch with contacts and experts online, start chats or video sessions and discuss questions.