[pageLogInLogOut]

#Industry 4.0 / Digitalization

Softwear Automation secures $20 Million in Series B1 Funding Round led by strategic partnership with BESTSELLER

Softwear Automation, the pioneer in autonomous sewing technology, announced the successful close of its $20 million Series B1 funding round, marking a major milestone in its mission to revolutionize sewn goods manufacturing.
Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation in front of SEWBOTs © 2025 Softwear Automation
Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation in front of SEWBOTs © 2025 Softwear Automation


The round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA, and ONLY. The investment was made through Invest FWD, BESTSELLER’s dedicated innovation and investment platform for advancing sustainability in the fashion industry. Current investors (including CTW Venture Partners, SRI Capital, MacDonald Ventures) also participated in the financing.

As part of the collaboration between Softwear Automation and BESTSELLER , CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation. This at a time of rapid progress towards commercialization of Softwear’s fully automated SEWBOT® worklines.

“This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing,” said Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation. Softwear Automation’s patented SEWBOT® technology delivers a fully autonomous sewing solution, enabling sewn products to be made closer to the consumer, with radically reduced waste, faster cycle times, and superior cost-efficiency. This funding round will accelerate the company’s expansion into new product categories and geographies, deepen its R&D capabilities, and scale its production footprint to meet growing global demand.

From BESTSELLER, CFO Thomas Børglum Jensen added, “At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed.

Softwear Automation is helping address some of the key challenges we face across the industry — from speed and flexibility to lowering environmental impact. We’re pleased to support their development and explore how this technology can help us move forward.”

The partnership supports BESTSELLER’s wider efforts to improve its supply chain model with ambitions about reducing environmental impact and increasing transparency.

By leveraging SEWBOT® technology, Softwear Automation and BESTSELLER aim to enable more circular and demand-driven production practices.

With this strategic alliance and fresh funding, Softwear Automation is poised to lead the next era of apparel manufacturing — one where fashion is faster, focused on sustainability improvements, and made closer to home.



More News from Softwear Automation

More News on Industry 4.0 / Digitalization

#Sustainability

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end-to-end solution for managing certified organic cotton flows.

#Research & Development

Kick-off for the Textile Production of the Future: Establishment of a Textile Technology and Development Centre in Mönchengladbach, Germany

The Institut für Textiltechnik (ITA) of RWTH Aachen University, together with its partners, is pleased to announce that it has received approval for its joint initiative, ‘Textile Factory 7.0’. The goal of the project is the establishment of a technology and development centre for the textile industry in Mönchengladbach.

#Research & Development

Exchange data between textile companies openly, securely and cost-effectively without a central platform – ITA makes it possible

The Institut für Textiltechnik (ITA) of RWTH Aachen University has launched a new demonstrator for an open and secure data space in the textile industry at the Digital Innovation Centre Europe (DICE). For the first time, the demonstrator shows directly and clearly how companies can share their data securely with each other without the need for a central platform. Data exchange is based on shared, freely usable technical foundations.

#Software

Tunicotex Group boosts OTDP to 85%, cuts planning time by 25% & expands production capacity by 40%

Coats Digital is delighted to announce that following the implementation of FastReactPlan, leading Tunisian premium knitwear manufacturer, Tunicotex Group, has significantly improved its on-time delivery performance from 75% to 85%, reduced planning time by 25%, minimised delays and penalty costs, and unlocked 40% additional capacity to take on more customer orders and support sustained business growth.

Latest News

#Sustainability

Ying McGuire becomes new CEO of Cascale

Cascale today announced the appointment of Ying McGuire as Chief Executive Officer, effective June 1, 2026.

#Technical Textiles

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

#Raw Materials

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

#Spinning

Rieter responds to higher raw material prices

Global political and economic developments have been leading to rising raw material and energy costs for some time. The textile machinery industry is also affected by this trend. Rieter machines and components consist to a large extent of steel, copper, aluminum and electronics. These materials in particular have seen higher demand and higher prices in recent months.

TOP