#Home Textiles
Ambiente India & Heimtextil India conclude with excellent industry reviews and increase in business visitors
Focused on interior décor, home textiles and furnishings, the strategically co-located fairs proved to be the perfect way to start off the Indian buying season.
Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd. said: “Ambiente India & Heimtextil India accompanied by the several value-add fringe programs make it a specialised platform for the business of home fashion. The spectacular displays by our exhibitors have raised the bar for ingenuity and modernity in interior spaces while the growth in business visitor demonstrates the increasing attractiveness of the shows in India.”
Exhibitors at the fair not only reported a good experience in terms of networking but also business and order confirmations. Ambiente India exhibitor, Ms Sonali Sharma, Executive Director, Thanor Pottery said: “This is the first time we are exhibiting at a trade fair and we chose Ambiente India because of the Messe Frankfurt brand. The visitor response has been simply brilliant with some of the major retail chains ready to place orders, give us mall space and close deals.”
Heimtextil India exhibitors echoed similar views. Mr. Ajay Arora, Managing Director, D’décor said: “We launched an entire new category of blinds besides unveiling the summer spring and Diwali collections at the show and the response has been overwhelming. There has been incessant traffic at our stall right from day one. The show is well timed for the Indian market and offers fabulous opportunities, economy of time and great networking.”
Mr Gaurav Sureka, Director, Rumours said: “Heimtextil India is a strong show for the domestic market. The footfall has been more than last year and we managed to achieve our targets in just two days. Whoever visited our stall didn’t leave without ordering. We will definitely not go without confirming our bookings for the 2016 edition as this is a must-exhibit platform.”
German company and Ambiente India exhibitor ritterwerk GmbH, in search of distribution partners in India, left assured with their interactions at the fair and are confident of finding a suitable corporation partner for business in the coming months.
Heimtextil India exhibitor Negi Sign Systems & Supplies Co. who was demonstrating digital printing solutions for textiles also reported good business during the fair. Mr Vijay Kandari, Sales Head said: “We had several meetings with genuine and high-class buyers and have been literally selling machines like cushions! The amount of response that our newly launched digital textile printing machines has generated is immeasurable. It is not just brand building platform but has allowed us to grow business. Far better show than Indian standards.”
Looking for products in the home and lifestyle segment, Mr Calvin Wooly, Global Supplier Development Leader, Textiles, Ikea Services India Pvt. Ltd. who was at the fair remarked: “Ambiente India and Heimtextil India fairs are good opportunity from a local perspective to meet domestic suppliers. This is the most appropriate time for us to come here. We are looking into new segments and both the shows give us the scope to source for more products in India.“
First-look of 2015-16 collections at Ambiente India & Heimtextil India
Attracting retailers, interior designers, project planners, buying agents and e-commerce majors from across India, the co-joined fairs witnessed an enthusiastic response from trade visitors to the latest product lines, innovations and trends. The extensive product showcase was further enlivened by the season’s new collections that visitors explored at Ambiente India & Heimtextil India for the very first time such as:
- 2015 Diwali Collection by D’décor
- Digitally printed and patented Warner Bros collection by Dicitex
- Fashion roller blinds by Dimora
- 12 shade cards by Jaydurga Décor
- Digital Weaving Machine By Norindic
- Newly launched digital textile printing machines by Negi Sign Systems
- Award winning household appliances by ritterwek GmbH
- Stone art by Australian artist Gaurav Khanna for Pikscape
- 24 karat gold and platinum plated dining products by Grey Rose and many more…
Stressing on the constant need for innovation in décor, Mr Manish Gajjar, Product Head – Home Décor, Borosil Glassworks Ltd. said: “The Indian home products market is worth more than 5000 crores and will only grow. Everyone likes décor and spends on it according to their spending capacity. It is important to bring in new products and innovations in the segment to keep consumer interest running. Borosil this year launched products for dining and décor segments at Ambiente India and the visitor response to the products has been really good.”
Mr Sumit Narang, Reliable Drapes who was visiting the show said: “A retailer wants the latest collection at his store and this is where you will find all leading manufacturers, retailers, agents, and distributors who can assists in sourcing for the latest trends in the market. Wherever they are in India, we are sure that for these three days, they will be present on this industry-leading platform.”
Debuting Interior Lifestyle Awards & Experience Zone
Ambiente India and Heimtextil India teamed up for the launch of the prestigious Interior Lifestyle Awards (ILA), the new launch pad for aspiring Indian designers willing to prove their creative mettle on an international platform. After evaluating over 400 entries from across the country, the jury selected eight contestants for the final round.
As part of the final challenge to win the award, the finalists presented exciting themes in interior spaces such as:
1. Collision by Mr Sahil Bagga, Mr Sarthak Sen, Ms Jasleen Supreet 2. Infinity by Ms Joya Nandurdikar & Ms Amrita Guha 3. Introspection by Ms Poonam Nimesh Parekh & Mr Prashant Chauhan 4. Phoenix by Ms Vandana Agarwal, Ms Anar Patel & Mr Ayush Kasliwal
Ms Vandana Agarwal, Ms Anar Patel & Mr Ayush Kasliwal were announced winners and awarded at the ILA Gala Night before the trend-setters of the Indian industry. As part of their award, all three contestants will fly down to Frankfurt to display their concepts at Ambiente & Heimtextil - the world’s most renowned consumer goods and home textiles shows that set next season’s furnishing and design trends internationally.
A big hit with the trade visitors, this year, was the Experience Zone demonstrating exciting themes in interior spaces that can inspire and be converted into commercial concepts. Mr Sunil Sethi, President, Fashion Design Council of India said: “The ILA experience zone is something nobody should miss. Every contestant has put in their best effort. I have seen their creative skills and they are at par with anyone else in the world. We needed a Heimtextil and an Ambiente in India and this gives an impression of what there is for the best. The entire experience is like an international show and I love it!”
Heimtextil India draws attention to sustainability in Home Textiles
Sustainability - a topic that is gaining much attention globally was taken up at Heimtextil India in an exclusive seminar open to industry professionals visiting the fair. Bringing sector specialists to address the audience, the seminar dealt with important topics of organics in home textile industry, sustainable fibre production and processing, recycled polyester fibers, innovations in dyes & chemicals among others.
An important highlight of the seminar was the Panel Discussion on ‘Sustainability from Fibre to Textile – Challenges and Way Forward’ which offered a great opportunity to the audience to discuss the issues related to sustainability to further increase their understanding of the subject.
One of the delegates Mr Tejas Edvankar stated: “The seminar was a first of its kind that I attended in Delhi. The topics were very significant with appropriate focus on consumer awareness and need of the hour elements. Having the sessions together with the show is a great idea and I would absolutely like to visit again.” Another delegate, Mr Piyush Gambhir, Vardhman Fabrics called the seminar an ‘enlightening experience’. He said: “The subjects that were up for discussion at the seminar, particularly on C-8, C-16 and importance of MSDS were of great benefit.”
Live sessions make room for inspiration and experimentation Another highlight at the Heimtextil India were the ‘Live Sessions’ covering vital topics in interior designing such as “Window Dressing, Creative Textiles and the Role of Interior Décor and Furnishing in dressing your home for optimum design and functionality”. Welcoming experts like Mr Rajiv Kanwar, Mr Chandrashekhar Bheda & Ms Madalsa, this series of talk sessions divulged how one can experiment with textiles and décor in different spheres.
Proving its importance and business effectiveness, Ambiente India & Heimtextil India will return to New Delhi from 22 – 24 June 2016 with a host of new innovations in interior design, lifestyle, homeware, textiles, furnishing, fabrics and décor. Bookings will open shortly.
For more information about the fair, please visit www.ambiente-india.in ; www.heimtextil.in
