“The spring fair fits well in the sourcing season in China, so our exhibitors can always meet a strong number of buyers at this fair. The four concurrent fairs have further enriched the visitor profile, allowing suppliers to promote their brand and launch new products more extensively. The show also succeeded in satisfying visitors with a wide range of home textile products ranging from bed linen, pillows, mattresses, and cushions, towelling products to textile designs, machinery, silk products and more,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Fringe programme gets the industry inspired

The comprehensive fringe programme is one of the show’s highlights that continues to draw participants’ attention. This year, the show cooperated with Tmall, aiming to connect the entire industry with more innovative ideas. A series of seminars discussing some of the most debated topics, including domestic consumption upgrade, took place. As one of the expert speakers taking part, Mr He Shu, Home Business Unit Integrated Marketing Expert from Tmall Business Group praised the collaboration with the fair organiser. “The fair provides a good opportunity for Tmall to connect to the entire industry chain, while the seminar section allows us to network with different manufacturers and buyers effectively.” Apart from Tmall, some of the leading home textiles companies also shared their thoughts on trends, automation solutions, application of new materials and other subjects, brining valuable insights to the attendees.

Exhibitors’ opinions

“The demand for Australian wool is increasing all the time. The potential for us in the China market is huge and our product is in high demand. Our purposes are to meet new buyers and to represent our brands, and the fair is helpful for this.”

Mr Barry Young, Managing Director, Jaspa Herington Pty Ltd, Australia

“We choose to exhibit in Intertextile Shanghai because of the high visitor flow. Compared to other fairs we’ve been to, we met more potential customers here. Amongst the customers that come to our booth, some are local factories while some are agents. There are also serious buyers from Singapore and Latin America. They are all interested in importing our cotton towels.”

Mr Sachin Pahal, Anubhav Terry Craft India Ltd, India

“We are here to discover the Chinese market and to see if there are possibilities to bring our European style products to the Chinese market. It turned out we have had some very good contacts. I can see a lot of professional buyers here and I like the show.”

Mr Luc Vanderbauwhede, CEO, Mistral Home Nv, Belgium

“The new products we’ve brought to this show, including double-layered fabrics for duvets and silk substitutes, received very good feedback from buyers. There are a lot of visitors coming to our booth and they all showed interest in our new products.”

Ms Song Xiang Lan, Manager, GSI CREOS CHINA CO Ltd, Japan