#Functional Fabrics

2026-02-19

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.

"Through deep collaboration with our Ambassadors, we identified the specific demands they face during their most intense training sessions. Unrestricted Power delivers unparalleled support paired with the luxurious feel and freedom of movement our products are known for,” said Antonia Iamartino, Senior Director, Franchise Innovations, lululemon Research & Product Innovation.

The product features a new lululemon proprietary performance fabric called PowerLu™, which is crafted with the brand’s highest filament-count yarn to provide the ideal balance of engineered stretch, unrestricted motion, and stability. The unique dual-action design stretches effortlessly with every rep, providing targeted support for the body while reducing the sensation of riding up, slipping down, or pulling even in the deepest squat position.

Unrestricted Power was developed through rigorous wear-testing with lululemon’s Ambassador athletes, including strength and performance athlete Kayla Jeter and seven-time Formula 1™ World Champion Lewis Hamilton, who both contributed real-world feedback to the fit, construction and performance during their toughest workouts.

“As an athlete, training is integral to my daily routine, and I'm always searching for gear that offers a performance edge. Unrestricted Power complements my training perfectly and feels amazing during every set,” said Lewis Hamilton, seven-time Formula 1™ World Champion and lululemon Ambassador.

“Unrestricted Power is the tight I’ve been missing in my collection. When I’m in a deep squat and lift, I don’t have to adjust anything and can focus on my movement. These tights feel so buttery soft, but also durable, so you get the best of both worlds,” said Kayla Jeter, Strength and Performance Athlete, Run Coach, and lululemon Ambassador.

The brand’s newest train assortment will feature both women’s and men’s styles including:

Unrestricted Power High Rise Tight 25” (W): Secure support with engineered stretch, a no-inseam construction to eliminate pulling in deep squats, raised yoke for enhanced glute support, and a no-dig waistband that stays in place.

Unrestricted Power Short 7” Lined (M): Developed from the inside out with a liner designed to provide support while reducing the sensation of riding-up during squats, paired with a durable, four-way stretch outer shell.

Unrestricted Power Cropped Long Sleeve (W) & Long Sleeve (M): Lightweight, second-skin tops designed for uninhibited movement, featuring ultra-flexible, soft-brushed fabric that wicks sweat, dries quickly, and breathes easily.

With the release of Unrestricted Power, lululemon continues to expand their high-performance training assortment designed to fuel every workout, including Wunder Train™, Glow Up™ and Licence to Train™ collections and Chargefeel ™ shoes.

“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

Aid by Trade Foundation reaches new milestones in supply chain transparency

The Aid by Trade Foundation (AbTF) is reaching new milestones as it leads the way towards greater physical traceability for Cotton made in Africa® (CmiA) cotton. With around 700 suppliers and producers in a total of 25 countries, the Aid by Trade Foundation has reached a new record number of partners who can trace CmiA cotton from the product back to its origin. This is more than double the previous year’s figure.