#Textiles & Apparel / Garment

2020-01-20

ISKO joins the Berlin Fashion Week with a 360 degree approach.

Neonyt, Selvedge Run, and Premium: the world’s leading denim ingredient brand plays a major role in the German capital.

The new fashion year has begun and ISKO is starting off with a presence across the board at the Berlin Fashion Week. With an agenda fully packed with advanced and responsible innovation, special projects, panels and happenings, the mill will take part in Neonyt, Selvedge Run and Premium to share its knowledge and vision.

NEONYT: FASHION, SUSTAINABILITY, INNOVATION.

ISKO will for the first time be present at Neonyt Berlin, with a major presence throughout the event. Here, the denim mill will:

1. launch the 7th edition of ISKO I-SKOOLTM, the world’s most prestigious denim design awards;

2. showcase its latest responsible innovation, the new R-TWO denim fabrics;

provide its expertise during two panels – “WhenDenimNeedstobeReinvented”and “Defining Sustainability” – and cohost the NEONYT PARTY.

Neonyt is the chosen platform for the launch of ISKO I-SKOOLTM, the educational project promoted by ISKO and Creative RoomTM. Aiming at nurturing creativity through hands-on experience of denim’s infinite potential, it is enriched by an authoritative network of leading players making its competence and expertise available.

The new edition continues to welcome Young Professionals in the early stages of their careers and Students in their final Year of a Fashion Design BA or MA, involving talents from all over the world. This year the program goes fully responsible with a Creative Theme that asks to explore the world both locally and globally, also taking responsibility of the product life cycle: “North, East, South, West – connected by one planet”.

2. R-TWOTM: ISKO goes 100% responsible

ISKO will be at booth THO.G/A11 – Hangar 4 exhibiting the new R-TWOTM denim fabrics, a responsible mix of certified reused cotton and certified recycled polyester. These have been used to create ISKO’s Spring Summer 2021 collection, a selection of which will be displayed together with garments from the latest and innovative ISKO x Miles Johnson partnership. Inspired by the creative theme “Light on the Land”, the capsule collection perfectly demonstrates how fabrics belonging to the platform can be used to create compelling denim solutions.

In keeping with ISKO’s Responsible InnovationTM approach, this concept deals with two main issues that apparel supply chains are currently faced with: driving raw materials efficiency and waste reduction.

3. Celebrating and sharing knowledge

The company will cohost the NEONYT PARTY as well as share its vision and expertise through two informative panels. Ebru Ozkucuk Guler, ISKO Senior Sustainability and CSR Executive, will speak on the “Denim collaborations – How to build a real value chain?” panel (January 14th, 12:15 – 1:45pm, Neonyt Fashionsustain Stage) and Rosey Cortazzi, ISKO Global Marketing Director, will take part in the discussion investigating “Global impact: when Denim Needs to be Reinvented” (January 15th, 4.00 - 5.00pm, Neonyt Prepeek Area).

SELVEDGE RUN: A CURATED SELECTION OF INTERNATIONAL ICONIC AND HERITAGE BRANDS

Selvedge Run is the must-see event of the German capital’s fashion week. This is where ISKO will present a unique collection of responsible garments featuring the innovative R-TWOTM fabrics: these are dyed using a state-of-the-art technology where usage of water has been cut to near zero, supporting its Responsible InnovationTM vision. The product has been designed by ISKO Japan in partnership with world-famous denim gurus Hara San and (Dr Denim) Honzawa San.

The ISKO booth is located in the heart of the “Selvedge Run Canteen by ISKO” in Hangar 5, Tempelhof.

PREMIUM: THE INTERNATIONAL BUSINESS FORUM FOR ADVANCED AND CONTEMPORARY FASHION

Last but by no means least in the list of ISKO’s engagements in Berlin is the Responsible Future panel talks at Premium. These will take place in Hall 3 of Station in Berlin and, on January 15th at 2.30pm, Elena Faleschini, ISKO’s Global Field Marketing Manager, will provide insights and knowledge in the panel “Denim&Sustainability”.

ISKO’s participation in the January edition of Premium will serve as initial step for a series of major events which will see the company take center stage in the world of denim.

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