Adore Me partners with Ever Dye to detoxify the dyeing process for lingerie

This partnership allows Adore Me to dye garments 4x faster with 10x less energy

“We are thrilled to partner with Ever Dye because of the team’s ability to maintain quality products and colors without sacrificing the environment,” said Romain Liot, Chief Operating Officer at Adore Me. “We’re excited to see another major innovation come out of Paris and hope to see this process become the industry standard.

Every year, the textile industry uses 1.3 trillion gallons of water to dye garments, enough to fill two million Olympic-sized swimming pools, according to the World Resources Institute. Further, textile dyeing is responsible for 20% of all ocean pollution and 52% of the fashion industry’s overall carbon impact, according to the European Parliament. (Source). Since the creation of garment dyeing, little innovation has occurred in the industry, making the partnership with Ever Dye a notable advancement that marks a major milestone in the advancement of garment dyeing.

Ever Dye’s science-based process, based on five years of academic research, solves both the synthesis and the attachment of dyes. Traditionally, dye baths at temperatures of 60 - 130 degrees celsius for up to 10 hours are required to dye a garment. Now, by combining pigment with a biosourced organic polymer binding agent, Ever Dye’s process offers perfect attachment without using any heat and in a short amount of time. The technology also simplifies the process of cleaning water following the dyeing process— because Ever Dye’s dyes are made of organic and inorganic natural elements rather than petroleum-based dyes, they are non-toxic, allowing the water to remain fresh and be released back into the environment.

“Companies like Adore Me are who we want to partner with—ones that have consistently and publicly followed through on their sustainability commitments,” said Ilan Palacci, Co-Founder and CEO of Ever Dye. “We hope this inspires others to seek out new technologies from all over the world that can help reduce carbon emissions in fashion.”

Adore Me began the implementation process with Ever Dye last month and will begin releasing products dyed via Ever Dye’s technology in 2024. Today, Adore Me works with Ever Dye for orange color dyeing and plans to expand across the color spectrum as the technology behind the unique dyeing process continues to advance. Adore Me is the first US lingerie brand to use Ever Dye’s technology.