The concept of TOMDOM begun 12 years ago, when the future founder of the company, Vyacheslav Markov, went curtain shopping for his grandmother. There he faced a serious issue – the range of curtains was incredibly limited, and those that were in the medium price range were particularly hard to find in store. A long search eventually resulted in a purchase and a realization that this consumer niche is virtually empty – with very few Russian or foreign vendors. So, with a little effort and education, one could create a business with guaranteed success and high demand for its products.

“People enjoy refreshing their homes or offices with new and exciting pieces every so often; and, on top of that, housing construction was already quite intense in Moscow, and many people were moving into their new apartments, which urgently required home textiles,” explained Markov. “This is how the idea of opening a specialized online store came about. Initially, TOMDOM only sold ready-made products, but eventually we expanded production and became a major supplier of our own home textile products.”

Russia had very few online stores selling custom-made textile goods with digital print, and so, TOMDOM’s realization of the advantages and prospects of fast-fashion came at just the right time. The company followed the trends and integrated sales within its own print production facilities, thanks to the hard work of their coordinated and customer-oriented team.

A high-quality, flexible production line all sewn up

The TOMDOM factory, which currently employs more than 20 staff, produces curtains, furniture cases, bed covers, decorative pillows, bed linen, tablecloths, and various textile gift items. The production meets the highest quality criteria and uses cutting-edge sewing and digital printing equipment. TOMDOM constantly monitors global interior design trends so that it offers its customers only the most stylish and best-quality goods manufactured using the latest technologies. Thanks to flexible production capabilities, TOMDOM can meet orders of any style and complexity with the upmost quality and all in a short timeframe. The company ensured they hired a team of true professionals, which is why these carefully made, factory products are so highly appreciated by its customers.

Their production site has two Mimaki JV300-160 sublimation printers, chosen for their high performance, excellent print quality, simple controls and stable work under heavy production loads. Finished prints always live up to the company designers’ expectations, in terms of both picture clarity and colour reproduction. Long-lasting colours, no need for complex fabric preparation and finish processes, along with product safety, all played an important role in choosing this print method. Another reason why sublimation technology turned out to be an ideal match for TOMDOM is that most curtains and net curtains today are made of polyether fabrics.

“We took time to look at various solutions in the market, visiting exhibitions and inquiring what equipment others are using so that we could invest in the right technology. Once we saw the Mimaki printers in action, we were keen to have one for ourselves. And, of course, we trusted the legendary Japanese reliability, which has not failed us once in all these years. We immediately reached out to Smart-T, Mimaki’s representative in Russia, and they provided comprehensive help in implementing the sublimation printing equipment, and the digitalization process went without a hitch”, Markov recalls.

The company highlighted another key advantage of digital print: no risk of excess production, as every metre of fabric is printed to order. Digital printing helps keep the company profitable for batches as small as one metre, without the need to stock up on large quantities of pre-made products. With digital printing, you simply need to buy the amount of fabric that is required.