#Recycling / Circular Economy

2024-07-25

Denim icon Wrangler® announces a second installment of Wrangler Reborn™ to bring discarded denim back into action

Wrangler teams up with Beyond Retro for the first time to develop innovative and more circular ways of creating products – giving denim waste a second life.

After a successful initial launch in 2022, global denim icon Wrangler® today announced the launch of the second installment of Wrangler Reborn™ – the latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe with a reputation for producing on-trend fashion without a hefty carbon footprint making them the perfect partner to give the collection a new dimension and even greater scale globally.

Purposefully crafted with circularity and sustainability in mind, the latest Wrangler Reborn™ Collection features a sustainable twist on some of its classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt that provide consumers with wardrobe staples they can wear for years to come while simultaneously diverting textile waste from landfills. To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better.

To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better. Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn™ enhances that commitment and is an additional step towards the brand’s WeCare Wrangler™ goals, crafted to create a better future through its commitment to sustainability. (Photo: Business Wire)

“At Wrangler we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century. The Wrangler Reborn™ Collection spotlights the resilience of high-quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation. We are very excited to be launching this new collection of Reborn with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers who will bring new life to this sustainability initiative,” Said Vivian Rivetti, Wrangler’s Head of Global Design.

Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn™ enhances that commitment and is an additional step towards the brand’s WeCare Wrangler™ goals, crafted to create a better future through its commitment to sustainability.

The limited-edition Wrangler Reborn™ Collection is available for purchase online at Wrangler.com, as well as in selected stores globally. Prices range from $90-180.

To learn more about Wrangler’s sustainability initiatives, visit wrangler.com/we-care.html. Follow @wrangler to stay up to date on Wrangler Reborn™ and other sustainability goals, including the Accelerating Circularity, a non-profit focused on textile-to-textile recycling systems.

Countdown to Textiles Recycling Expo 2026: Brussels prepares for Europe’s textile recycling gathering

With only two weeks remaining until the start of the second edition of the Textiles Recycling Expo 2026, preparations are entering the final phase. The exhibition and conference, dedicated exclusively to textile recycling and circularity, will take place on 24–25 June 2026 at Brussels Expo and is expected to attract stakeholders from across the textile recycling value chain.

Indorama Ventures enables brands to scale circular textiles through proven, traceable supply chains

Indorama Ventures, a global leader in recycled polyester staple fibers and filament yarns, will exhibit at Textiles Recycling Expo in Brussels on June 24–25. At the event, the company will show how brands and textile manufacturers can build traceable, circular textile supply chains by working with proven partners who deliver recycled materials on an industrial scale.

RECOVER™ launches Recover™ Yarns to accelerate recycled cotton uptake

Recover™, a leading materials science company and one of the world’s largest producers of recycled cotton fiber, today announces the launch of Recover™ Yarns, a curated portfolio of ready-to-use yarn solutions designed to accelerate the adoption of recycled cotton across the apparel supply chain.

Uster’s new Recycling Opening Index guides spinners to the perfect blend

Uster AFIS 6 now offers the key data for better decisions when blending recycled fibers. Process control is decisive in determining the quality and economic outcome. The new R Recycling Module of AFIS 6 introduces the Recycling Opening Index (ROI), so spinners can optimize their circularity credentials. It was officially launched at ITM 2026 in Istanbul, Türkiye.

KARL MAYER presents a textile TEXTRONIC® innovation at ITM 2026

With highly efficient machines and continuous textile innovations, KARL MAYER underscores its role as a reliable partner for discerning top-tier customers. Just in time for ITM 2026 in Istanbul, the industry leader is introducing a true innovation: an eyelash lace with its characteristic fringed look – combined with a previously unattainable 4-way stretch. While the established fabric could until now only be produced as rigid version or with one-dimensional stretch, the new elasticity in both dimensions expands the possibilities for cross-band panel fabrics.

DYNEEMA® and NP Aerospace advance personal protection for military servicewomen

Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is supplying its high-performance unidirectional (UD) materials to world-leading armor manufacturer NP Aerospace, enabling the production of armor systems designed specifically to fit the female body. With 2,000 new armor systems, including 4,000 plates, made in the United Kingdom (UK) and delivered in June 2026, this collaboration addresses a long-standing lack of high-quality personal protection specially built for female defense and security personnel.

Textile Exchange publishes comprehensive polyester LCA study

Textile Exchange has released a new Life Cycle Assessment (LCA) study on polyester, providing detailed data on the environmental impacts of both virgin and recycled polyester production. The study aims to strengthen understanding across the fashion, textile and apparel industries and support more informed decision-making regarding polyester sourcing and production.