#Denim

2024-06-06

The chemistry of denim: Officina39 technologies on stage in Milan

Ensuring classic and new looks through responsible production processes is the priority of the Italian company, which participates with its innovative solutions in the home edition of Denim Première Vision.

Within the fashion world, denim represents a cultural microcosm of strong tradition and know-how, rotating around timeless pillars while travelling to unexplored horizons. For example, stone-washed jeans were once a must in the fashion scene, but then we discovered how much pumice stone was impacting the environment and how many millions of hectoliters of water were being wasted in the name of fashion. How can the beauty of stonewashing be preserved without perpetuating its negative effects?

Aqualess All-In-One is the answer: a new Enzyme water-free, an “all-in-one” product and 100% pumice stone replacement. A new milestone in Officina39 Aqualess Mission, to get stone-wash and authentic vintage looks in conventional machines, at room temperature. Outstanding abrasion and high contrast effects, low environmental impact and excellent anti-backstaining properties, better bluish cast compared to pumice stone, without the labor-intensive process of removing it.

Aqualess All-In-One is suitable not only for indigo and black denim, but also for garments treated with Officina39’s premium dyestuffs: Recycrom™, Novantic and Nebudye.

When it comes to giving stylistic effects to denim, INTENSE CEL BLOCK product is a remarkable innovation in textile design. It serves as a color blocker and fixer. This special compound can be applied via spray, brush, or sponge, either localized or all-over, to achieve high- reserve effects on denim or colors following bleaching/corrosion or acid wash. It maintains very bright and intense color where applied. Perfect for creating “patches” effects, the INTENSE CEL BLOCK is formulated without reactive resins or acidity-releasing agents, thus preserving fabric strength and soft hand feel. Officina39 applied this product to obtain a unique Pixel Art effect.

Certainly, the efficacy of the effects also depends very much on the quality of the underlying dye and with EASYNDIGO Officina39 makes indigo garment dyeing easy, while reducing the consumption of water, energy and resources. The technology, based on the Pull&Push Mechanism, uses specific formaldehyde-free agents (DETERWET EASYNDIGO, DISPERSOLO EASYNDIGO, BASE EASYNDIGO) to enhance a dyeing process of raw garments resulting in a bright and deep indigo color, improving wash and rubbing fastness, increasing lightfastness and levelness. This chemical package reaches its deepest effectiveness and gets power in combination with Tonello’s DyeMate technology: in the name of their shared passion for indigo and its history, the two Italian companies have combined their efforts to develop this innovative chemical and technological dyeing process. Watch the video and discover EASYNDIGO here!

Another all-Italian collaboration of not only technological, but also ethical value is RE-UP: an upcycling project that gives new life to OVS garments through a creative collection made with Officina39’s Recycrom™ dyestuff by people with intellectual disabilities, whom the non-profit association Valmour helps to join the workforce.

Last but not least, one can say that Officina39 actively partycipates in this Denim Première Vision edition, by being one of the main partners of the “Denim Party – Food, drink and DJ set”, on the evening of June 5 in the same venue of SUPERSTUDIO PIÙ in Milan.

You will find Officina39 at booth B8.

Officina39 launches ZeroPP|ALL.IN: the definitive product to replace Potassium Permanganate

After being previewed at key industry events like Kingpins Amsterdam and Denim Première Vision Milan and following the success of several industrial-scale trials, Officina39 announces the official launch of ZeroPP|ALL.IN, a breakthrough process that allows for the complete replacement of Potassium Permanganate (PP) in denim finishing. The innovation lies in a significant simplification: the entire workflow can now be performed directly onto raw garments using just one product, making the system more accessible, efficient, and sustainable than ever before.

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Barmag presents the next generation of POY production – energy-efficient and partial-automated

With POY 2.0, Barmag is introducing a completely redesigned spinning concept that takes the production of partially oriented yarn (POY) to a new level in terms of technology and economy. The solution, which was presented to a selected audience of experts for the first time at ITMA Asia + CITME 2025, was met with great enthusiasm: several yarn producers worldwide immediately expressed their interest in a pilot plant.

Textile‑to‑textile recycling leader Circulose joins Spinnova’s ecosystem to accelerate technology scale‑up

Textile‑to‑textile recycling leader Circulose joins Spinnova’s ecosystem (consortium) to help advance the scale‑up of Spinnova’s technology. Spinnova has actively sought partners to accelerate commercial scale‑up, and Circulose, as a key player in textile recycling, strengthens the ecosystem by providing a raw material that is in high demand across the industry.