[pageLogInLogOut]

#Denim

Advance Denim to launch first denim collection made with Gracell® x CIRCULOSE®

© 2023 Renewcell
Gracell® x CIRCULOSE® is made with a 50% blend of CIRCULOSE® pulp by fiber producer Grace. The Advance Denim collection is the first to use this high-CIRCULOSE® content viscose fiber.

Advance Denim, Grace, and CIRCULOSE® have joined forces to accelerate textile circularity within the denim industry. The collaboration marks a significant milestone as Advance Denim is the first to launch a denim collection featuring Gracell® x CIRCULOSE® viscose made with a 50% blend of CIRCULOSE® pulp. Premiering at Kingpins Amsterdam next week, this achievement is made possible through Grace's exceptional determination to commercialize viscose with a higher CIRCULOSE® blend and Advance Denim's dedication to pushing the boundaries of more sustainable denim manufacturing.

CIRCULOSE® is the branded dissolving pulp created by Renewcell. The pulp, made of 100% recycled textiles, is the feedstock for MMCF and can be blended with wood pulp at the fiber production phase. Gracell® is a high-tenacity viscose produced by Yibin Grace, a Canopy green shirt viscose producer.

Two fabrics have been constructed from an innovative blend of cotton, Gracell® x CIRCULOSE® viscose. The first style is a 10.4 oz super soft comfort stretch with a mixture of cotton, recycled cotton, Gracell® x CIRCULOSE®, Ecovero, and spandex. The second style is a 9.4 oz performance stretch with cotton, Gracell® x CIRCULOSE®, recycled cotton, T400, and LYCRA®.

This collaboration builds off Grace’s recent announcement at Intertextile Shanghai that they successfully trialed viscose staple fiber made with a 50% blend of CIRCULOSE® pulp. Grace has previously collaborated with Renewcell to adopt Next Generation MMCF solutions through the production of recycled cellulose filament yarn made with a 30% blend of CIRCULOSE® recycled pulp.

Advance Denim's commitment to sustainability extends beyond this capsule collection, as they have a rich history of championing sustainable practices in the denim industry. Their commitment is reflected in their strategic plan to use over 90% of “green” fibers in their product line by 2023 and were the first denim mill in China to obtain GOTS certification. “Green” fibers are defined as being produced under certification standards, including GOTS, Organic Cotton Standard, BCI, or GRS. Furthermore, their dedication to eco-innovation and responsible manufacturing is evident through their efforts to conserve water, reduce energy consumption, and minimize waste.




"We value the pace at which this partnership came together as it is evident both Advance Denim and Grace are upholding their commitments to sustainability and that they recognize the urgency for action,” states Patrik Lundström, CEO of Renewcell.

Amy Wang, General Manager of Advance Denim, comments, “Advance Denim is excited to continue its ongoing commitment to sustainable innovation by partnering with Grace to bring this groundbreaking new fiber to the market.”

As vanguards in accelerating textile circularity, Advance Denim, Grace, and CIRCULOSE® are at the forefront of their partnership and will continue to develop solutions to help make fashion circular.

Advance Denim’s capsule collection will be showcased at Kingpins Amsterdam (booth Blue 30) on October 18 and 19, 2023, as well as CIRCULOSE® by Renewcell in special projects (booth Green -G).



More News from TEXDATA International

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

#Europe

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

More News on Denim

#Denim

ISKO’s SS27 collection and latest collaboration with Adriano Goldschmied land in Milan at Denim Première Vision

ISKO returns to Denim Première Vision to present a powerful showcase of next-generation denim innovation. At booth D17, visitors will discover a full spectrum of ISKO’s latest developments, including the brand-new SS27 collection, its advanced material collaborations with RE&UP, and the much-anticipated design project with Adriano Goldschmied: Moonskin Denim.

#Denim

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

#Denim

Tonello colors denim with responsibility - the “Laundry (R)Evolution” way

At Kingpins Amsterdam, Tonello presents a new perspective on denim finishing, one that redefines its role within the creative and production process. Finishing is no longer the final step, but the starting point of design.

#Denim

ISKO unveils SS27 denim innovations at Kingpins Amsterdam

ISKO presents its SS27 collection at Kingpins Amsterdam, highlighting new developments in fabric innovation that bring together denim heritage and forward-looking design. Through unique fiber blends, summer denim is redefined by unprecedented material concepts and responsibly engineered fabrics.

Latest News

#Recycling / Circular Economy

Advanced Recycling Conference 2025 fuels innovation across key waste streams

The Advanced Recycling Conference (ARC) 2025 brought together nearly 220 experts from 28 countries to spotlight pioneering advancements and foster industry collaboration in recycling across diverse waste streams including plastics, textiles, automotive and other materials.

#Dyeing, Drying, Finishing

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

#Recycling / Circular Economy

ADVANSA launches ADVA®tex: A new step toward textile-to-textile recycling

ADVANSA has introduced ADVA®tex, a new filling fibre made entirely from recycled pre-consumer textile waste, positioning the material as a significant step forward in textile-to-textile (T2T) recycling. The fibre is designed for use in duvets, pillows, mattresses, and furniture applications and is available in three versions.

#Knitting & Hosiery

KARL MAYER celebrates 35 years of EL pattern drive

KARL MAYER is celebrating an anniversary this year: on 30 November 1990, the first warp knitting machine with electronic guide bar control, the KS 4 EL, was delivered – another milestone for patterning. As early as 1980, the SU gearbox with the MRS42SU had initiated the transition from mechanical chains to digital data.

TOP