Advance Denim, Grace, and CIRCULOSE® have joined forces to accelerate textile circularity within the denim industry. The collaboration marks a significant milestone as Advance Denim is the first to launch a denim collection featuring Gracell® x CIRCULOSE® viscose made with a 50% blend of CIRCULOSE® pulp. Premiering at Kingpins Amsterdam next week, this achievement is made possible through Grace's exceptional determination to commercialize viscose with a higher CIRCULOSE® blend and Advance Denim's dedication to pushing the boundaries of more sustainable denim manufacturing.

CIRCULOSE® is the branded dissolving pulp created by Renewcell. The pulp, made of 100% recycled textiles, is the feedstock for MMCF and can be blended with wood pulp at the fiber production phase. Gracell® is a high-tenacity viscose produced by Yibin Grace, a Canopy green shirt viscose producer.

Two fabrics have been constructed from an innovative blend of cotton, Gracell® x CIRCULOSE® viscose. The first style is a 10.4 oz super soft comfort stretch with a mixture of cotton, recycled cotton, Gracell® x CIRCULOSE®, Ecovero, and spandex. The second style is a 9.4 oz performance stretch with cotton, Gracell® x CIRCULOSE®, recycled cotton, T400, and LYCRA®.

This collaboration builds off Grace’s recent announcement at Intertextile Shanghai that they successfully trialed viscose staple fiber made with a 50% blend of CIRCULOSE® pulp. Grace has previously collaborated with Renewcell to adopt Next Generation MMCF solutions through the production of recycled cellulose filament yarn made with a 30% blend of CIRCULOSE® recycled pulp.

Advance Denim's commitment to sustainability extends beyond this capsule collection, as they have a rich history of championing sustainable practices in the denim industry. Their commitment is reflected in their strategic plan to use over 90% of “green” fibers in their product line by 2023 and were the first denim mill in China to obtain GOTS certification. “Green” fibers are defined as being produced under certification standards, including GOTS, Organic Cotton Standard, BCI, or GRS. Furthermore, their dedication to eco-innovation and responsible manufacturing is evident through their efforts to conserve water, reduce energy consumption, and minimize waste.