An iconic fashion item for consumers, jeans continue to play a fundamental role in our wardrobes. Comfortable, accessibly priced, they’re sold around the world, in all major countries.

But given the growing ecological awakening, and the voices being raised around the world to find sustainable development solutions that consider all the global challenges facing people and the planet, the fashion industry must find a way to reinvent itself through more virtuous production methods.

So, were this widely bought product to seek to address the industry’s sustainable challenges, which criteria should factor in its manufacturing?

Première Vision took a close look at this iconic product in a study conducted last April, to coincide with the 15th anniversary of Denim Première Vision, the next edition of which will take place this November 23 & 24 in Milan.