#Denim

2022-11-17

75 diamonds for 75 years: Wrangler® to auction custom belt buckle in support of next generation cowboy & cowgirl

Global denim icon Wrangler® announced today the digital auction of a one-of-one belt buckle hand-crafted by legendary buckle and jewelry company Montana Silversmiths®, which costs more than $40,000 in celebration of the brand’s diamond anniversary. Wrangler will donate 100% of all proceeds to Western Sports Foundation and Lead Changes, two independent non-profit organizations dedicated to preserving and promoting the western way of life.

All proceeds generated by the diamond-encrusted showpiece will benefit nonprofits focused on cultivating youth participation in the western lifestyle and sport of rodeo.

“Wrangler has drawn inspiration from the code of the west since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve the culture and heritage of the great American cowboy,” said Allen Montgomery, vice president western and workwear – Wrangler. “We couldn’t think of a better finale to our 75th anniversary than working with two incredible organizations that are dedicated to empowering youth through embracing the power of the Cowboy Spirit."

Celebrating the beauty and originality of the buckle and the legends who represent the spirit of the west, a “Hands of Wrangler” photo series on @wrangler and @wranglernetwork social channels will highlight the buckle’s tour across the U.S. to meet iconic brand ambassadors of past and present, including Cody Johnson, JB Mauney, Leon Bridges and more.

With Wrangler celebrating 75 years, bidding opens today at a fitting $7,500 for the 6.34-carat buckle featuring 75 diamonds, yellow gold, blue topaz and sterling silver accents. Facilitated by WSMAuctioneers.com, a premier digital auction platform, the sale will support the missions of the selected charities, with earnings split evenly between the two.

For Western Sports Foundation and Lead Changes, in-person training events and camps play a significant role in connecting young people with the values and lifestyle of the west. Proceeds from this charitable auction will help facilitate these touchpoints and continue cultivating well-rounded cowboys and cowgirls for the future.

The auction will be live through December 30, 2022, at 5 p.m. and the winner will be announced in January 2023. To learn more about the Wrangler 75th Anniversary diamond belt buckle, visit WSM.com and wranglernetwork.com.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

ISKO brings conscious color, texture, and tactile evolution to Bluezone Munich

At Bluezone ISKO is debuting its FW 27–28 Collection, structured around a trio of core sensory pillars: color, texture, and touch. This season, the textile leader showcases a creative vision where emotional connection and advanced technical innovation come together. The entire range is anchored by a dedicated commitment to eco-conscious material creation, utilizing patented processing technologies and high-quality Next-Gen materials powered by RE&UP.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

Asia's fashion extravaganza CENTRESTAGE returns in September

Asia’s premier annual fashion event CENTRESTAGE--organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region (HKSAR) will return to the Hong Kong Convention and Exhibition Centre (HKCEC) from 2 to 5 September. One of the flagship programmes of the third "Hong Kong Fashion Fest", CENTRESTAGE will bring together some 270 brands from 24 countries and regions and will feature more than 40 spectacular events, including over 30 fashion shows.

SAITEX reports efficiency gains and greater transparency in 2025 Impact Report

Vietnam-based denim manufacturer SAITEX has published its 2025 Impact Report, documenting progress in resource efficiency, chemical management, digital traceability and knowledge sharing across its manufacturing operations in Vietnam and the United States. Rather than focusing on sustainability ambitions, the report presents operational data, manufacturing developments and lessons learned from the past year.

Aid by Trade Foundation presents annual report for 2025: Market position and impact of sustainably verified natural fibres strengthened

Despite global supply chain challenges, the Aid by Trade Foundation (AbTF) was able to further expand its international role in promoting sustainably verified natural fibres in 2025. In doing so, the foundation remains true to its fundamental approach of leveraging market forces. Last year, it generated total revenues of EUR 7.8 million; this included EUR 6.7 million collected through the successful marketing of four standards: Cotton made in Africa (CmiA), CmiA Organic, The Good Cashmere Standard (GCS), and the Regenerative Cotton Standard (RCS). AbTF invested the resulting income in projects aiming to protect biodiversity, support women, increase transparency in the textile supply chain, and implement its verification system.

Barmag presents metering pump solutions at ASE China

From September 15 to 17, 2026, Barmag’s Pumps Division will present its solutions for the precise delivery and metering of adhesives, sealants, and other high-viscosity media at ASE China at the Shanghai New International Expo Centre. The focus of the exhibition will be on high-precision gear metering pumps that help plant managers sustainably optimize material usage, process stability, and product quality. (Booth E4235).