#Denim

2023-10-05

Wrangler® and Barbie® launch collection of coordinating denim, jackets, tops, tees, and dresses for women and girls

Wrangler x Barbie brings archival, western-inspired styles and plenty of pink © 2023 Wrangler

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

To view the Multimedia News Release, please click: ?https://www.multivu.com/players/uk/9204751-wrangler-barbie-launch-collection-denim-women-girls/

Capturing the imaginative, playful style of Barbie and featuring iconic silhouettes and quintessential western design elements from Wrangler – including a pink rendition of the iconic and unmistakable Wrangler back-pocket leather patch – Wrangler x Barbie features an assortment of mix-and-match pieces for women and girls. The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler's roots and the Barbie brand's signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colors, lively prints and a touch of western flair.

For many generations, Wrangler has represented and supported the hard-earned pursuits and dreams of the American West while the Barbie brand has empowered fans of all ages to believe that they can be anything. Barbie herself has been depicted as a farmer and an equestrian, so the Wrangler x Barbie collection fittingly incorporates western-inspired Barbie illustrations, patterns, textures and aesthetics for those who have always dared to dream.

"Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women's fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations," says Jenni Broyles, senior vice president, Wrangler. "Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time."

The collaboration is backed by iconic brand histories full of rich, symbolic and classic fashions and cultural moments, and inspired by two brands that have been making products long-cherished as collectible items passed down through generations. Wrangler x Barbie reimagines brand archives and pays homage to the Barbie brand's history of experimenting with western-inspired fashion and her authentic western lifestyle, including her experience as a horse owner beginning in the 1970s.

Wrangler x Barbie is available on Wrangler.com and in store. To learn more about the collection, upcoming collaborations between Mattel and Wrangler, and the groundbreaking brands leading women to pursue their passions, follow @wrangler, @barbie and @barbiestyle.

Kontoor Brands announces USD300 Million share repurchase program

Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands, Wrangler® and Lee®, today reported that the Company’s Board of Directors has authorized a share repurchase program of up to $300 million of the Company’s common stock. The new repurchase authorization replaces the existing share repurchase program announced on August 5, 2021.

ISKO’s denim language at Bluezone

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MUNICH FABRIC START: Between Attitude and Sensuality

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organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

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VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

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Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.