“Cone is thrilled to be able to use its platform to make a positive impact,” said Cone Denim President Steve Maggard. “Everyone knows someone who has been affected by mental health challenges. Increasing awareness of the importance of child mental health and the resources available is more crucial than ever. We are excited to partner with the Child Mind Institute and support their efforts to give children and families the help they need.” He added, “We are always exploring new partnerships in an effort to support our customers and employees while also raising awareness and money towards significant social concerns of our time.”

This new Cone Community fabric is designed in an iconic Cone Denim 80’s-inspired construction in a bright Distilled Indigo™ shade with a green selvage ID to represent mental health awareness. This denim construction is engineered to be versatile for size, fit, and gender. Denim can be a very personal and even sentimental part of anyone’s wardrobe. It is Cone’s hope and inspiration to create fabrics such as the Mental Health Awareness selvage with meaning and purpose in mind as a way to deliver impactful messaging. Cone Denim has been committed to creating collections that support individual causes since 2019, with this newest green selvage being the fourth launch in the Cone® Community Collection.