#Denim

2022-05-19

WOX by Wiser Tech hits Denim Première Vision

It was only a matter of time before the forward-thinking vision of Wiser Globe, embodied by innovation and technology company Wiser Tech, would change business-as-usual in the textile industry again. That time has come as Wiser Tech, geared to research and engineer advanced technologies able to revolutionize the denim finishing processes, proudly introduces the WOX, ozone bleaching machine.

Displayed at the Wiser Tech exhibition area E19, the stunning WOX machinery generation combines advanced hardware technology and software algorithms working on the cloud, laying new innovative foundations for fashion all over the world.

Making the finishing technologies fully traceable and accessible thanks to the advanced application of Wiser Tech Artificial Intelligence (AI) on the cloud system, WOX is the first of these breakthrough technologies promising to redefine the entire market. Standing for Wiser Ozone X-perience, WOX physically consists of an ozone drum and generator – but, in its spirit, it was designed as a network object that provides data to Artificial Intelligence algorithms. With this feature it is really one-of-a- kind in the industry, thanks to Artificial Intelligence’s potential to transform the existing business models and redefine the production process by developing new practices based on data analytics.

The goal? To provide textile manufacturers with total control over their production, with credible sustainable solutions to address the most pressing environmental issues of the industry.

The WOX machine is exclusively on display at Denim Première Vision in Berlin, Wiser Tech exhibition area E19, making its first-time appearance on the tradeshow environment to let visitors touch and feel the great technological and design essence of this innovation.

WOX – how it makes the difference

Artificial Intelligence

Safe and adjustable ozone generation

Easy-to-use

Futuristic&Awarded design

The benefits

40% lower cycle duration

66% higher production capacity

Better bleaching results

Fuat Gözaçan, Wiser Globe founder, explains: “WOX is our cutting-edge technology that supports stable and controllable production. Through this innovation, we want to create an entirely new paradigm in the denim production industry and go beyond Industry 4.0 with 360-degree solutions that will completely change the denim finishing practices. WOX is the first step in that direction.”

An innovation powered by Wiser Wash game-changer denim bleaching process

WOX is based on Wiser Wash, a patented and award-winning ozone bleaching process that allows for the elimination of the use of pumice stone and toxic chemicals, such as hypochlorite and potassium permanganate, and saves a significant amount of water by using only 200 ml water for the decolorization. Yet the outcome is always gorgeous and stylish, creating amazing denim looks, from basics to high fashion, with even brighter contrasts.

Wiser Wash – how it makes the difference

No Pumice Stone

No Toxic Chemicals

Responsible Production

The benefits

Less Water

Less Energy

Less Time

Actual creative implementations of how Wiser Wash amazingly performs, achieving the most authentic as well as fashionable aesthetics, are showcased at the Wiser Globe booth – C13.

Among them stands out a special capsule collection developed by Elleti Group: the historic Italian company specializing in denim treatments and garment making is an exclusive partner of Wiser Wash for Europe and the Mediterranean area (with Portugal being the only exception). The company has curated a selection of garment interpretations spanning innovative styles enhanced by sustainability.

"Wiser Wash is a great source of inspiration for the industry. It is thrilling for us to experiment and foster a continuous change in partnership with Wiser Wash.” claims Luigi Lovato, Founder and CEO of Elleti Group. “This capsule collection is an actual proof of how we can pursue fashion while improving quality and performance together with sustainability."

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

ISKO unveils a new circular vision of color, texture and tactile innovation at Denim Première Vision Milan

At Denim Première Vision Milan (booth G3), ISKO introduces its FW27-28 Collection, built around three defining elements: color, texture and touch. This season, ISKO presents a vision where emotion and advanced textile innovation converge, rooted in a steadfast commitment to responsible material development by utilizing patented technologies and high-quality raw materials, powered by RE&UP.

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

ITM 2026 makes happy participants with its international and qualified visitor profile

ITM 2026 International Textile Machinery Exhibition, one of the most prestigious meeting points of the textile machinery sector, attracted attention in its first three days, particularly with its diverse international visitor numbers. Industry professionals from all over the world had the opportunity to closely examine the latest technology machines and solutions displayed in operation. Thousands of visitors from approximately 100 countries, primarily Egypt, Pakistan, India, Uzbekistan, Syria, Turkmenistan, Tajikistan, Morocco, Algeria, and Tunisia, met at the Tüyap Fair and Congress Center for new investment and cooperation opportunities.

KARL MAYER presents a textile TEXTRONIC® innovation at ITM 2026

With highly efficient machines and continuous textile innovations, KARL MAYER underscores its role as a reliable partner for discerning top-tier customers. Just in time for ITM 2026 in Istanbul, the industry leader is introducing a true innovation: an eyelash lace with its characteristic fringed look – combined with a previously unattainable 4-way stretch. While the established fabric could until now only be produced as rigid version or with one-dimensional stretch, the new elasticity in both dimensions expands the possibilities for cross-band panel fabrics.