[pageLogInLogOut]

#Denim

WOX by Wiser Tech hits Denim Première Vision

© 2022 Wiser Tech
It was only a matter of time before the forward-thinking vision of Wiser Globe, embodied by innovation and technology company Wiser Tech, would change business-as-usual in the textile industry again. That time has come as Wiser Tech, geared to research and engineer advanced technologies able to revolutionize the denim finishing processes, proudly introduces the WOX, ozone bleaching machine.

Displayed at the Wiser Tech exhibition area E19, the stunning WOX machinery generation combines advanced hardware technology and software algorithms working on the cloud, laying new innovative foundations for fashion all over the world.

Making the finishing technologies fully traceable and accessible thanks to the advanced application of Wiser Tech Artificial Intelligence (AI) on the cloud system, WOX is the first of these breakthrough technologies promising to redefine the entire market. Standing for Wiser Ozone X-perience, WOX physically consists of an ozone drum and generator – but, in its spirit, it was designed as a network object that provides data to Artificial Intelligence algorithms. With this feature it is really one-of-a- kind in the industry, thanks to Artificial Intelligence’s potential to transform the existing business models and redefine the production process by developing new practices based on data analytics. 

© 2022 Wiser Tech
© 2022 Wiser Tech


The goal? To provide textile manufacturers with total control over their production, with credible sustainable solutions to address the most pressing environmental issues of the industry.

The WOX machine is exclusively on display at Denim Première Vision in Berlin, Wiser Tech exhibition area E19, making its first-time appearance on the tradeshow environment to let visitors touch and feel the great technological and design essence of this innovation.

WOX – how it makes the difference

  • Artificial Intelligence
  • Safe and adjustable ozone generation
  • Easy-to-use
  • Futuristic&Awarded design


The benefits

  • 40% lower cycle duration
  • 66% higher production capacity
  • Better bleaching results


Fuat Gözaçan, Wiser Globe founder, explains: “WOX is our cutting-edge technology that supports stable and controllable production. Through this innovation, we want to create an entirely new paradigm in the denim production industry and go beyond Industry 4.0 with 360-degree solutions that will completely change the denim finishing practices. WOX is the first step in that direction.”

© 2022 Wiser Tech
© 2022 Wiser Tech





An innovation powered by Wiser Wash game-changer denim bleaching process 

© 2022 Wiser Tech
© 2022 Wiser Tech


WOX is based on Wiser Wash, a patented and award-winning ozone bleaching process that allows for the elimination of the use of pumice stone and toxic chemicals, such as hypochlorite and potassium permanganate, and saves a significant amount of water by using only 200 ml water for the decolorization. Yet the outcome is always gorgeous and stylish, creating amazing denim looks, from basics to high fashion, with even brighter contrasts.

Wiser Wash – how it makes the difference

  • No Pumice Stone
  • No Toxic Chemicals
  • Responsible Production 


The benefits

  • Less Water
  • Less Energy
  • Less Time


Actual creative implementations of how Wiser Wash amazingly performs, achieving the most authentic as well as fashionable aesthetics, are showcased at the Wiser Globe booth – C13.

Among them stands out a special capsule collection developed by Elleti Group: the historic Italian company specializing in denim treatments and garment making is an exclusive partner of Wiser Wash for Europe and the Mediterranean area (with Portugal being the only exception). The company has curated a selection of garment interpretations spanning innovative styles enhanced by sustainability.

"Wiser Wash is a great source of inspiration for the industry. It is thrilling for us to experiment and foster a continuous change in partnership with Wiser Wash.” claims Luigi Lovato, Founder and CEO of Elleti Group. “This capsule collection is an actual proof of how we can pursue fashion while improving quality and performance together with sustainability."

© 2022 Wiser Tech
© 2022 Wiser Tech





More News from TEXDATA International

#ITM 2026

ITM 2026: The new geography of textile production

New production hubs are emerging across North Africa and Central Asia, while Türkiye is accelerating its transformation toward higher-value, technology-driven and more sustainable textile manufacturing.

#Research & Development

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

#Knitting & Hosiery

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

#Associations

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

More News on Denim

#Recycling / Circular Economy

Blue Jeans Go Green celebrates 20 years of denim recycling with more than six million items collected

Cotton Incorporated is celebrating the 20th anniversary of its Blue Jeans Go Green™ denim recycling program. Since its launch in 2006, the initiative has collected more than six million denim items, diverted over 3,000 tons of textile waste from landfills and enabled the production of more than 12 million square feet of denim-based insulation. What began as a college campus collection drive has developed into a nationwide recycling initiative involving consumers, retailers, schools and community organisations across the United States.

#Industry 4.0 / Digitalization

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

#Denim

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

#Denim

Catalyst Club connects fashion industry leaders and emerging talent at Kingpins Amsterdam

Following its debut in Florence, Catalyst Club hosted its second networking event during the Kingpins Show in Amsterdam, bringing together international fashion and denim industry representatives to exchange ideas, share experiences and explore new opportunities for collaboration.

Latest News

#India ITME 2026

Trützschler brings intelligent fiber processing and automation to India ITME 2026

From December 4 to 9, 2026, the Trützschler Group will present its latest innovations in spinning, card clothing and nonwovens at India ITME in Greater Noida, India. At Hall 11, Booth B15, visitors can discover solutions designed to increase productivity, reduce operating costs and ensure consistently high product quality. Key highlights include the intelligent card TC 26i, the 12-head comber TCO 21XL, innovative card clothing solutions for improved fiber utilization and quality, as well as advanced nonwovens technologies for hygiene, wipes and technical applications.

#Recycling / Circular Economy

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

#ITMA Asia + CITME 2026

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.

#Dyeing, Drying, Finishing

AEI reaps the benefits of all-electric new Monforts range

The impact of the rising cost of energy on the textile industry has been well documented, with some European countries paying up to seven times more to run their manufacturing operations than in other regions of the world.

TOP