Silver ions are permanently incorporated within the fibers and the fabric requires no additional chemistry or finishing process that could be washed or worn out. The performance lasts the lifetime of the garment, resulting in fewer needed washings and reduced water consumption and energy use.

The denim is also dyed using one of Cone Denim’s Distilled Indigo (pre-reduced) shades, which offers additional water, energy and chemical savings.

Noble Biomaterials is a bluesign® System Partner and Ionic+ fibers and filaments have received OEKO-TEX® Standard 100 accreditation, which certifies that they support human ecology through biocompatibility and the absence of harmful substances in the manufacturing process.

Pierette Scavuzzo, Director Product Design for Cone Denim added, “The Self-Cleaning Jean is a game changer. The fabric is versatile in a 10.5 ounce weight with 44 percent stretch, incorporating well-balanced yarn character and a very soft hand. Combine this superior comfort with silver, odor-free technology and its many sustainable benefits that promote resource savings and you have your favorite go-to jean.”

Cone Denim is launching the Self Clean Jean in our Spring / Summer ’22 collection which debuts next week in conjunction with the Kingpins Amsterdam virtual trade show.