#Denim

2019-10-24

Responsible, collaborative innovation in fashion and quality

RUDOLF HUB 1922 - Fashion Division of the RUDOLF GROUP - presents itself to its 3rd KINGPINS SHOW in Amsterdam with the awareness of being a consolidated, global reality. Collaborations, consolidated partnerships, technical developments and exciting projects with international brands and retailers have elevated RUDOLF HUB 1992 to the status of partner of choice when it comes to the R&D and marketing of innovative and sustainable solutions for garment finishing and beyond.

"R&D initiatives gravitating around the flavor of the season are definitely decreasing” says Wolfgang Anton Schumann, Managing Director of the RUDOLF GROUP. What’s increasing instead, are strategic partnerships based on the logic of true responsible science, whose purpose is creating win-wins in the arena of ethical fashion and in the name of a renewed love for product quality”.

Three are the strategic pillars that drive HUB 1922's approach to international markets:

Functional Chemistry For Product Quality - Throw-away fashion in heavily questioned. Shoppers reclaim more refined, long-lasting products. Rudolf injects functionality that enhances and extends the lifecycle of the garments we love and that supports the making of better and durable products.

Responsible Fashion Is Driven By Science - At Rudolf, new conscious developments come from a different thinking. Visionary, sophisticated, responsible innovation unlocks new possibilities and helps preserving valuable resources.

Collaborative Fashion For Business Disruption - The need or innovation, speed and flexibility calls for partnership that brings dream to market. At Rudolf, partnership is seen a shared journey rather than colorless collaboration.

RUDOLF HUB 1922 – BREAKTHROUGH INNOVATION – LASER PRIMER on denim fabrics

Local abrasion on denim provides character and personality. Over the years, many techniques have been used to create that abrasion (brushing, sandblasting, chemical spray, scraping, laser burning etc). Some of this techniques have been either banned (sandblasting), or are highly questioned (PP spray). In this manufacturing environment, laser burning has taken a very central role and it’s being increasingly adopted world-wide.

HUB1922 uses Amsterdam Kingpin’s stage to unveil the advancement that propels the denim industry to a 2.0 level: laser-ready denim fabrics. Through the application of RUDOLF LASER PRIMER, technology on continuous processing (fabric finishing), manufacturers can now make the most of laser machines’ magic. That is either through the creation of significantly enhanced aesthetics on indigo and sulphur dyes, or the achievement of important energy savings. The industrial process that returns laser- ready fabrics has been studied and perfected in terms of laser advancing effect, minimization of fiber damage and pH value of the fabric.

The sophisticated industrial recipe is designed for minimal applications and continuous foam deposition is the recommended technology. Four are the well-balanced and highly conscious components:

1. RUCO®-SPECIAL LPR – main actor for laser-enhanced effect

2. RUCO®-SPECIAL LPC – laser primer catalyst

3. RUCO®-SPECIAL DPR – denim protector in laser priming

4. RUCO®-COAT FO 4010 – foam creator

"This breakthrough innovation is a first and required 8 months of very intensive and multi-disciplinary work, with key customers in 2 continents” concludes Alberto De Conti, Head of RUDOLF FASHION DIVISION. “It was mainly about applying science through a beginner eye and encouraging teams to learn from each other”.

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