"R&D initiatives gravitating around the flavor of the season are definitely decreasing” says Wolfgang Anton Schumann, Managing Director of the RUDOLF GROUP. What’s increasing instead, are strategic partnerships based on the logic of true responsible science, whose purpose is creating win-wins in the arena of ethical fashion and in the name of a renewed love for product quality”.

Three are the strategic pillars that drive HUB 1922's approach to international markets:

Functional Chemistry For Product Quality - Throw-away fashion in heavily questioned. Shoppers reclaim more refined, long-lasting products. Rudolf injects functionality that enhances and extends the lifecycle of the garments we love and that supports the making of better and durable products.

Responsible Fashion Is Driven By Science - At Rudolf, new conscious developments come from a different thinking. Visionary, sophisticated, responsible innovation unlocks new possibilities and helps preserving valuable resources.

Collaborative Fashion For Business Disruption - The need or innovation, speed and flexibility calls for partnership that brings dream to market. At Rudolf, partnership is seen a shared journey rather than colorless collaboration.

RUDOLF HUB 1922 – BREAKTHROUGH INNOVATION – LASER PRIMER on denim fabrics

Local abrasion on denim provides character and personality. Over the years, many techniques have been used to create that abrasion (brushing, sandblasting, chemical spray, scraping, laser burning etc). Some of this techniques have been either banned (sandblasting), or are highly questioned (PP spray). In this manufacturing environment, laser burning has taken a very central role and it’s being increasingly adopted world-wide.