The loss of demand resulting from COVID-19 and the preventative measures that are being applied throughout the world affects the cotton and textile sectors from end to end. It is essential for each trading partner to be mindful of each other’s position.

ITMF states: "We must strive to find mutual agreements which keep in mind our shared commitment to the long-term health of the international cotton and textile trade, and to the principles of fair and equitable trading practices on which it is built. We encourage that all those engaged in the cotton and textile value chains jointly and collaboratively commit to: 

• Take actions that are considered and designed to contribute to the recovery of the cotton and textile sectors in 2021 and beyond
• Communicate, collaborate and be responsive to the needs of their counterparties
• Continue to respect the trade rules that govern the sectors
• Recognise and publicise positive behaviours. Identify and call out negative, counter-productive commercial behaviours.