#Textile chemistry

2012-10-10

Huntsman Textile Effects Launches PURE by HeiQ

Huntsman Textile Effects and HeiQ have announced a strategic business alliance with the launch of PURE by HeiQ, an innovative, new-generation silver product that sets it apart from other odor control solutions.

+ A High Performance Textile Treatment Providing Permanent Odor and Freshness Control

Based on a unique technology, PURE by HeiQ is a high performance silver antimicrobial which harnesses the power of silver to effectively achieve the highest odor reduction efficiency with minimal dosing. This superior technology is applicable at the finishing stage by padding (HeiQ PURE TF) on all fibers and fabric types, except wool.

PURE by HeiQ achieves the perfect balance of highest durability and most-effective performance while using the lowest amount of active components. In short, it provides the optimal price to performance ratio of any solution on the market. The technology is engineered with a silver microcomposite which brings long-term protection and freshness to the textile for more than 100 home launderings. This antimicrobial textile effect makes it possible to keep garments odor-free by inhibiting the growth of odor-causing bacteria; a desired consumer benefit in socks, activewear, workwear and many other end-use markets.

Proven in use to be equally consistent in combating against discoloration tendencies, PURE by HeiQ does not require high-temperature curing and has no negative influence on hydrophilicity, handle or breathability.

Its excellent compatibility with fluorochemical finishes and moisture management agents also means that PURE by HeiQ can also be applied to nearly any textile or nonwoven substrate, making it ideal for home textiles including sheets and towels, technical and medical textiles and a wide variety of garments including socks, underwear, knitwear and sportswear.

Commented Mr Rohit Aggarwal, Global Vice President of Strategic Marketing and Planning at Huntsman Textile Effects, “We are very pleased to work with HeiQ and in pooling our extensive knowledge and skills to develop cutting-edge technologies that meet the practical needs of our customers. PURE by HeiQ is truly a remarkable innovation that bears testament to the innovative spirit from both companies. This partnership complements our wide portfolio of textile effects and will result in the accelerated development of more highly differentiated products that will give our customers the added competitive edge.”

HeiQ’s CEO Carlo Centonze adds, “After having validated PURE by HeiQ with renowned US and European brands over the last two years we are certain to offer to the market the most sustainable and best performing antimicrobial technology for lasting freshness and odor control. We believe that the Huntsman-HeiQ alliance brings this leading technology to the market with strong customer support and a value adding package of textile, antimicrobial, regulatory and marketing expertise.”

PURE by HeiQ is registered by bluesign® and certified by the Oeko-Tex Standard 100 scheme for its use in textile applications and consumer products. For a textile chemical to be labeled with an Oeko-Tex Standard 100 certificate, all ingredient products and treatments are tested by Oeko-Tex for their safety to humans and the environment.

HeiQ is a Swiss high-tech company developing and producing and ingredient branding high performance sustainable effects for textiles.

Huntsman Textile Effects is a global leader in developing total textile solutions across all aspects of the textile chain and a committed player in developing sustainable, high performing processing and effects chemicals with low environmental impact.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

SOKO presents low-impact denim finishing innovations at Denim PV Milan

SOKO will present a range of sustainable denim finishing technologies and collaborative projects at the upcoming Denim Première Vision Milan on 20–21 May in Milan. At booth G27 in Superstudio Più, the company will showcase new chemical solutions designed to combine fashionable denim effects with reduced environmental impact.

Speed and connectivity: Techtextil and Texprocess provided market-ready solutions for industries under pressure

With more than 36,000 visitors and 1,700 exhibitors from a total of 112 countries, Techtextil and Texprocess 2026 demonstrated how innovation comes into industrial use. The convergence of research, industry and application proved to be a breeding ground for new material solutions, manufacturing and processing technologies. Natural fibres, performance apparel, connected systems and AI-driven processing technologies emerged as key growth and future markets.

Itema to showcase weaving excellence at ITM 2026

From June 9 to 13, Itema will exhibit at ITM 2026 in Istanbul (Hall 8 – Stand 806D), unveiling a distinctive exhibition concept designed to highlight the Company’s expertise across the entire weaving value chain. For this year’s edition, Itema will introduce an innovative stand experience built around two core areas: advanced weaving and spare parts solutions and an immersive textile gallery featuring fabrics produced by Itema Customers worldwide.

Last chance to apply: ITMA 2027 Start-Up Valley closes tomorrow

Applications for the Start-Up Valley at ITMA 2027 close tomorrow, offering young technology companies the opportunity to follow in the footsteps of several successful participants from the 2023 edition. The initiative, organised under the CEMATEX Start-Up Grant programme, has already helped a number of textile start-ups accelerate their transition from early-stage concepts to industrial partnerships, funding rounds and commercial deployment.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.