This innovative technology guarantees the designers “What you see is what you get” since Jeanologia’s HDR system increases the contrast of the dynamic tones of the image, obtaining a level of depth closer to reality and thereby achieving a more natural and 3D design. Production using laser will never be the same, HDR has started a new era in the textile industry.

For the last 5 years Jeanologia has focused on innovative solutions to eliminate the polluting processes in jean finishing, developing solutions that have allowed the elimination of PP spray or manual scraping in the textile industry. Now they go a step further, simplifying the way of designing, creating a common language in the industry, saving the designers time, boosting creativity and avoiding second-qualities.

The patent of the High Dynamic Range (HDR) forms part of Jeanologia’s objective to provide global solutions that boost the needed transformation of the denim industry in China towards efficiency and sustainability, allowing them to maintain their world power in jeans production.

“Production costs in China are increasingly more expensive and the southeast Asiatic is becoming a tough competitor. Jeanologia’s technology creates the opportunity to change the industry model, traditionally based on cheap labor, and moves towards a model supported by technology that increases productivity and lowers costs”, indicates Borja Trénor, director of the Asia Pacific division.

“Chinese companies that want to survive the current juncture have to take a technological leap if they want to avoid relocation to countries where the workforce is cheaper and must base this transformation in four basic pillars: efficiency, innovation, speed and ecology” adds the director of the Asia Pacific division.