Halls 6 – 8 at the Shenzhen Convention & Exhibition Centre will host suppliers from China, Hong Kong, India, Japan, Korea, Pakistan and Taiwan on 22,500 sqm of floor space – an increase of over 30% on 2012.

The fair, to be held from 11 – 13 July, is located in Shenzhen, the largest ladieswear garment production hub in China. Around 2,500 apparel companies and over 800 fashion brands are located there. The city is also in close proximity to several high-end garment manufacturing cities including Zhongshan and Shaxi – specialists in casual wear – and Huizhou, which specialises in menswear. Strategically held in Shenzhen, the fair will enhance more business opportunities.

Shenzhen’s apparel industry production value was more than RMB100 billion in 2012, while exports were approximately USD10 billion. Ms Wendy Wen, Senior General Manger of Messe Frankfurt (HK) Ltd, organiser of Intertextile Pavilion Shenzhen, believes the location of the fair is an attractive selling point to exhibitors. “This huge market provides unlimited opportunities for companies looking to expand their business in China, and shows why many domestic and international fashion brands continue to attend this fair,” she said.