#Yarn & Fiber

2024-02-07

Eastman Naia™ showcased at Première Vision Paris

The Naia™ from Eastman team is present at this year’s Première Vision Paris, the fashion industry’s most anticipated annual event. The booth showcases the Naia™ Renew ES portfolio of innovative, more sustainable fibers with certified recycled content.* PV Paris is Feb. 6-8 at Paris Nord Villepinte, France.

Collection features Naia™ Renew ES, an enhanced sustainability fiber with increased recycled content.

PV Paris is committed to the future of sustainable fashion, bringing together global designers and cutting-edge, eco-focused offerings. Eastman features its latest sustainable textile innovation as well as its newly achieved Global Recycled Standard (GRS) certification.

“We’re proud to showcase our fiber with the most sustainable content yet at the world’s top event for fashion,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “First launched for a pilot project in collaboration with Patagonia in September 2022, Naia™ Renew ES is a game changer for the industry. It’s a solution that blends fashion and environmental responsibility. We can’t wait to share this new fiber with the world at Première Vision and inspire others to embrace sustainable design.”

Naia™ Renew ES is produced from 60% certified recycled content and 40% sustainable sourced wood pulp. It is an eco-conscious alternative to silk and other natural or man-made fibers, assuring elegant drape, silky soft hand and luxurious luster without compromising on sustainability, as the recently launched bridal collection in collaboration with Reformation shows. This sustainable yarn plays a pivotal role in combating waste pollution, reducing reliance on virgin materials and enabling a lower carbon footprint.

Eastman creates value from hard-to-recycle waste that would otherwise go into landfills. The increased recycled content in Naia™ Renew ES is possible through Eastman’s molecular recycling technology, which breaks waste down into its molecular building blocks. This process produces a fully traceable and biodegradable cellulosic fiber; TÜV Austria has certified that Naia™ Renew is biodegradable and compostable.

Naia™ Renew received GRS certification in December 2023. This certifies the fiber’s recycled content, chain of custody, social and environmental practices, and chemical restrictions. Earned after an independent third-party audit, GRS certification provides increased traceability, environmental principles, social requirements, chemical content and labeling.

“We’re honored to share our newly achieved GRS certification at Première Vision this year,” said Claudia de Witte, sustainability leader for Eastman textiles. “To make sustainable textiles available to all, we know we must build brand trustworthiness around the world. We can build those relationships with more customers and collaborators around the world, especially when we have credentials like GRS that support our sustainability story.”

Turkey is among the global markets where Naia™ continues to grow. To support that growth, Eastman is expanding its existing relationship with LEFA — a distribution company based in Istanbul with a history spanning over 25 years — as the new Naia™ distribution partner in Turkey.

“We are strengthening our position in Turkey; last year we participated in Sustainability Talks Istanbul, and as of April 1, 2024, Naia™ fibers distribution will be entrusted to LEFA,” said Ana Costa, commercial manager for Eastman Naia™. “This choice marks an evolution of our organization on the ground, as we will be able to reach our customers faster and more efficiently. We are excited to have LEFA on board, and soon our Turkish partners, who have been successfully served by Texpro as our agent in past years, will experience LEFA’s proven reputation for reliability and excellence in distribution and customer service.”

Naia™ from Eastman can be found at booth 6D77.

Naia™ trends to expect at PV Paris?The Naia™ collection at this year’s PV Paris will showcase ready-to-wear, casual wear, knitwear and sweaters aligning with the projected trends from Promostyl, a forecasting and consulting leader. The garments are inspired by industry trends named “Bioverse Magic”, “Turning Off” and “Quiet Luxury”. Bioverse Magic will be seen through Naia™ fiber blends that are iridescent, play with light and shine while maintaining beautiful drape, softness and comfort. Turning Off is inspired by nature, so Naia™ blends will be created in natural colors. Finally, the Naia™ booth will take on Quiet Luxury with simple, elegant styles.

*Naia™ Renew recycled content is achieved by allocation of recycled waste material using a GRS-certified mass balance process.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.