#Yarn & Fiber

2024-02-07

Eastman Naia™ showcased at Première Vision Paris

The Naia™ from Eastman team is present at this year’s Première Vision Paris, the fashion industry’s most anticipated annual event. The booth showcases the Naia™ Renew ES portfolio of innovative, more sustainable fibers with certified recycled content.* PV Paris is Feb. 6-8 at Paris Nord Villepinte, France.

Collection features Naia™ Renew ES, an enhanced sustainability fiber with increased recycled content.

PV Paris is committed to the future of sustainable fashion, bringing together global designers and cutting-edge, eco-focused offerings. Eastman features its latest sustainable textile innovation as well as its newly achieved Global Recycled Standard (GRS) certification.

“We’re proud to showcase our fiber with the most sustainable content yet at the world’s top event for fashion,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “First launched for a pilot project in collaboration with Patagonia in September 2022, Naia™ Renew ES is a game changer for the industry. It’s a solution that blends fashion and environmental responsibility. We can’t wait to share this new fiber with the world at Première Vision and inspire others to embrace sustainable design.”

Naia™ Renew ES is produced from 60% certified recycled content and 40% sustainable sourced wood pulp. It is an eco-conscious alternative to silk and other natural or man-made fibers, assuring elegant drape, silky soft hand and luxurious luster without compromising on sustainability, as the recently launched bridal collection in collaboration with Reformation shows. This sustainable yarn plays a pivotal role in combating waste pollution, reducing reliance on virgin materials and enabling a lower carbon footprint.

Eastman creates value from hard-to-recycle waste that would otherwise go into landfills. The increased recycled content in Naia™ Renew ES is possible through Eastman’s molecular recycling technology, which breaks waste down into its molecular building blocks. This process produces a fully traceable and biodegradable cellulosic fiber; TÜV Austria has certified that Naia™ Renew is biodegradable and compostable.

Naia™ Renew received GRS certification in December 2023. This certifies the fiber’s recycled content, chain of custody, social and environmental practices, and chemical restrictions. Earned after an independent third-party audit, GRS certification provides increased traceability, environmental principles, social requirements, chemical content and labeling.

“We’re honored to share our newly achieved GRS certification at Première Vision this year,” said Claudia de Witte, sustainability leader for Eastman textiles. “To make sustainable textiles available to all, we know we must build brand trustworthiness around the world. We can build those relationships with more customers and collaborators around the world, especially when we have credentials like GRS that support our sustainability story.”

Turkey is among the global markets where Naia™ continues to grow. To support that growth, Eastman is expanding its existing relationship with LEFA — a distribution company based in Istanbul with a history spanning over 25 years — as the new Naia™ distribution partner in Turkey.

“We are strengthening our position in Turkey; last year we participated in Sustainability Talks Istanbul, and as of April 1, 2024, Naia™ fibers distribution will be entrusted to LEFA,” said Ana Costa, commercial manager for Eastman Naia™. “This choice marks an evolution of our organization on the ground, as we will be able to reach our customers faster and more efficiently. We are excited to have LEFA on board, and soon our Turkish partners, who have been successfully served by Texpro as our agent in past years, will experience LEFA’s proven reputation for reliability and excellence in distribution and customer service.”

Naia™ from Eastman can be found at booth 6D77.

Naia™ trends to expect at PV Paris?The Naia™ collection at this year’s PV Paris will showcase ready-to-wear, casual wear, knitwear and sweaters aligning with the projected trends from Promostyl, a forecasting and consulting leader. The garments are inspired by industry trends named “Bioverse Magic”, “Turning Off” and “Quiet Luxury”. Bioverse Magic will be seen through Naia™ fiber blends that are iridescent, play with light and shine while maintaining beautiful drape, softness and comfort. Turning Off is inspired by nature, so Naia™ blends will be created in natural colors. Finally, the Naia™ booth will take on Quiet Luxury with simple, elegant styles.

*Naia™ Renew recycled content is achieved by allocation of recycled waste material using a GRS-certified mass balance process.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

DYNEEMA® and NP Aerospace advance personal protection for military servicewomen

Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is supplying its high-performance unidirectional (UD) materials to world-leading armor manufacturer NP Aerospace, enabling the production of armor systems designed specifically to fit the female body. With 2,000 new armor systems, including 4,000 plates, made in the United Kingdom (UK) and delivered in June 2026, this collaboration addresses a long-standing lack of high-quality personal protection specially built for female defense and security personnel.

Grasim Industries announces fresh investment of ₹3094 Crore to expand Lyocell capacity

Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094 crore, for Phase II Lyocell capacity of 110K TPA at Harihar, Karnataka. This expansion will consist of 2 lines of 55K TPA (150 Tons per day) each. The first line is expected to be commissioned by 2028, and the second line is expected to be commissioned by 2030.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

KARL MAYER presents a textile TEXTRONIC® innovation at ITM 2026

With highly efficient machines and continuous textile innovations, KARL MAYER underscores its role as a reliable partner for discerning top-tier customers. Just in time for ITM 2026 in Istanbul, the industry leader is introducing a true innovation: an eyelash lace with its characteristic fringed look – combined with a previously unattainable 4-way stretch. While the established fabric could until now only be produced as rigid version or with one-dimensional stretch, the new elasticity in both dimensions expands the possibilities for cross-band panel fabrics.

Textile Exchange publishes comprehensive polyester LCA study

Textile Exchange has released a new Life Cycle Assessment (LCA) study on polyester, providing detailed data on the environmental impacts of both virgin and recycled polyester production. The study aims to strengthen understanding across the fashion, textile and apparel industries and support more informed decision-making regarding polyester sourcing and production.