Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

THE MAGNOLAB PROJECT is the name of the new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

“This collaboration tunes with our development strategy in Italy, a country of textile excellence, and the expansion of Bemberg™ fiber in the contemporary wardrobe.” Continues Pellegrini. “Never before collaboration between companies has been as crucial as it is today. The last few years taught us that building networks is the key to collective and conscious success, capable of activating true change.”