#Yarn & Fiber

2022-07-28

TENCEL™ LUXE on track to achieve strong growth in 2022 as eco-couture movement booms

TENCEL™ LUXE, the unique brand of lyocell filament yarn under Lenzing’s textile specialty brand, achieved a 2021 sales growth of 5 times the volume in 2020 and is on track to increase its existing production capacity by 25% in 2022 to cater to growing demand. As premium brands are increasingly introducing eco-friendly collections, it presents an area of opportunity for TENCEL™ LUXE to expand its footprint.

The luxury sector, which is currently undergoing a sustainability evolution, is also poised to achieve a sustained growth of 6 to 8% annually[1]. Companies, especially those in the luxury and high-end fashion industry, are sourcing green solutions to reshape their value chains – and selecting TENCEL™ LUXE as a highly versatile new generation solution.

Market growth in the sustainable luxury segment largely driven by Gen Z and millennials

Greater business opportunity for TENCEL™ LUXE as premium fashion brands extend use of eco-friendly materials

Upcoming collaborations with valued brand partners to boost sales growth further in 2022

“We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation who are greatly concerned with the future of our planet,” said Vineet Singhal, Vice President Global Business Unit Noble Fibers at Lenzing AG. “As a result of this rising consumer demand, the TENCEL™ LUXE brand is looking to expand its footprint even further in haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate, and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.”

Through material and technological innovations, along with co-branding partnerships, TENCEL™ LUXE is able to bring the high-end fashion market a sustainably produced and biodegradable alternative that follows the cycle “From Nature to Skin to Nature”.

Diversifying growth with multi-dimensional partnerships

TENCEL™ LUXE targets all corners of the luxury and premium market to facilitate co-branding opportunities, bringing TENCEL™ Lyocell filament yarn to public figures and runways. It has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada at London Fashion Week and eco-couture house PEET DULLAERT, which recently celebrated its 10th anniversary during Paris Couture Week.

Vineet Singhal, Vice President of Global Business Unit of Noble Fibers © 2022 Lenzing

In the pipeline for this year, TENCEL™ LUXE will continue its collaborations with Dutch cult design duo Viktor & Rolf, who are using exclusive TENCEL™ LUXE fabric developments for their haute couture and bridal collections, conscious luxury brand Bav Tailor, and Vogue UK’s “One to Watch” Anciela, whilst expanding its partnership portfolio through collaborations with brands including Deepika Govind, Taneira and Safaa.

TENCEL™ LUXE will also be showcased in exciting new collaborations with Patrick Mcdowell at London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.

“TENCEL™ LUXE symbolizes our mission to embed sustainability in the premium and luxury sector through our pursuit of exceptional quality and deep respect for nature,” added Vineet. “We are thrilled that more designers and brands are recognizing the versatility of TENCEL™ LUXE as a blending partner of various noble fibers and incorporating it in their collections globally, especially as we expand our scope to cover activewear and premium wear.”

https://www.positiveluxury.com/content/uploads/2022/01/PL_PredictionsReport2022_embargo13Jan.pdf

Lenzing reports improved half-year results and advances strategic transformation

Despite a persistently challenging market environment in the first half of 2026, characterized by volatile energy and raw material prices, subdued global consumer demand and intensified competition from Asia, the Lenzing Group significantly improved its financial performance. Net result after tax more than doubled to EUR 35.6 million, compared with EUR 15.2 million in the first half of 2025. Free cash flow increased to EUR 45.8 million, while EBITDA amounted to EUR 239.2 million. Revenue totaled EUR 1.27 billion, compared with EUR 1.34 billion in the previous year.

TENCEL™ Lyocell - HV100 achieves global denim availability in six months; Vol. 2 debuts at Kingpins Amsterdam

When TENCEL™ Lyocell - HV100 debuted at last year’s Kingpins Amsterdam in October, 17 mill partners across five countries presented fabrics featuring the new fiber. Just six months on, participation has more than doubled, evolving into a global network that spans nine countries and four continents, signaling both strong industry momentum and growing demand.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

BICO BCF yarn delivers impressive performance in field testing

In a joint development project with other partners, Barmag and Object Carpet have successfully tested BICO BCF yarn in the carpet manufacturing process. The results show that this innovative yarn technology offers significant performance advantages and opens up new possibilities for recycling-oriented carpet constructions.

Ministry of Industry Delegation visits NatureWorks’ second global manufacturing site at Nakhon Sawan Biocomplex

NatureWorks Asia Pacific Limited welcomed a high-level delegation led by Mr. Varawut Silpa-archa, Minister of Industry, to its manufacturing site at the Nakhon Sawan Biocomplex (NBC). The visit follows the successful inauguration of the site on April 29, 2026, and highlights the role of public-private collaboration in advancing Thailand’s sustainable industrial development and bioeconomy ambitions.

Première Vision Paris expands innovation focus across fashion and beauty

From September 1–3, 2026, Première Vision Paris will bring together more than 900 exhibitors from across the global fashion value chain. This year's edition places a strong emphasis on Innovation-Tech, highlighting technologies and materials that are reshaping product development, manufacturing and sustainability.

SHIMA SEIKI to exhibit at Première Vision Paris

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Première Vision Paris in Paris, France next month. The company will exhibit in the "Smart Creation" area, dedicated to showcasing cutting-edge technologies that integrate sustainability and innovation. The knitting expert will be demonstrating solutions that optimize product development workflows and enhance sustainability through proposals in Digital Product Creation (DPC).