#Heimtextil 2026

2026-01-13

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

Eastman team at Heimtextil 2026 © 2026 Eastman

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

At Heimtextil 2026, Eastman Naia™ builds on its All-Night Comfort concept, a holistic sleep comfort platform that brings together bed sheets, comforter fill and sleepwear. This year, the concept expands with new fill solutions for comforters and the first-ever Heimtextil showcase of sleepwear and loungewear made with Naia™ Renew staple fiber. Across sleep-focused home textile applications, these developments highlight the versatility and performance of Naia™ Renew circular fiber, produced from 60% sustainably sourced wood pulp and 40% GRS-certified recycled content.

Naia™ Renew-based fill solutions expand for comforters

Naia™ fill solutions are now offered in two forms: insulation and loose fill. In insulation, the offering includes options blended with recycled polyester and, as new additions, wool and recycled polyester, alongside a new 100% Naia™ Renew silky touch solution. In loose fill, the new options include fiber ball formats blended with recycled polyester or with wool and recycled polyester, as well as a down blend option. The expanded fill offering is designed to deliver breathable comfort, softness, effective moisture and odor management, and ease of care. Thanks to versatile blending possibilities, these solutions support all-season and cross-seasonal comfort, helping maintain a balanced sleep microclimate across different conditions and preferences.

Sleepwear debuts at Heimtextil

For the first time at Heimtextil, Eastman showcases sleepwear and loungewear made with Naia™ Renew staple fiber, confirming sleepwear as a strong application within the All-Night Comfort platform. Known for its next-to-skin softness, breathability and moisture comfort, Naia™ staple fiber is particularly well suited to garments designed for rest and relaxation. This debut extends the concept of sleep comfort beyond bedding, reinforcing the connection between what surrounds the body and what touches the skin throughout the night.

Responsible comfort, elevated performance

Comfort has become a lasting priority in home textiles, and performance matters more than ever in sleep-focused products. Through its All-Night Comfort concept, Eastman brings together comforter fill, bed sheets and sleepwear to deliver breathable comfort, softness and moisture management throughout the night. Visitors can discover the complete home textile offering at the Eastman Naia™ stand at Heimtextil 2026, Hall 4.0, G30 – Messe Frankfurt.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Confidence driving the textile industry: Heimtextil 2026 sharpened its global market relevance by attracting more top-level decision-makers

With 148 participating nations, rising global relevance and a marked increase in visitor quality, Heimtextil 2026 stood for stability and reliability in a volatile market environment. Once again, 3,000 exhibitors from across the globe placed their trust in the industry’s central platform in Frankfurt, presenting current collections, materials and textile solutions for holistic interior design to over 48,000 buyers. Under the motto “Lead the Change”, Heimtextil brought evolving market dynamics, Artificial Intelligence (AI) and new business opportunities to life.

Stability in volatile markets: Heimtextil 2026 launches with 3,000 exhibitors and design expertise from Patricia Urquiola

Heimtextil opens the new season with 3,000 exhibitors from 66 countries – maintaining stability while becoming even more international. The new hall layout increases visibility and connects supply and demand even more efficiently. At the opening, architect and designer Patricia Urquiola and Rosa Bertoli, Global Design Director of Wallpaper magazine, talk about AI, innovative materials and future-oriented design for modern living environments.

Global textile expertise meets high-end contract design: Heimtextil and Hospitality Interiors Europe announce partnership starting 2027

Heimtextil further expands its role as the global leading trade fair for home and contract textiles and textile design – and starts a new partnership with the format Hospitality Interiors Europe (HINT). With the launch, a complementary event will take place alongside Heimtextil 2027, targeting decision-makers from the hotel and high-end hospitality design sector. Both platforms combine their strengths, create tangible synergies for exhibitors and visitors – and expand the holistic interior design offering for architecture, interior design, hospitality and the contract sector. Hospitality Interiors Europe already presents itself at Heimtextil 2026 with its own dedicated lounge area.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.