• Lenzing enters the age of digital traceability

• Transparency ensured from wood to the finished garment

• Partnership with Hong Kong based TextileGenesisTM

Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify TENCELTM fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.

“The blockchain technology enables brands and consumers to identify TENCELTM branded fibers across each production and distribution step from fiber-to-retail of the finished garment or home textiles. The technology also allows consumers to verify the garment composition and the underlying textile supply chain at the point of sale, simply by scanning the barcode with a mobile device”, explains Andreas Dorner, Commercial Textile Director Europe & Americas.

With blockchain technology, Lenzing sets a new level of transparency and traceability in the textile industry. The first pilot was presented at this year’s Fashion Summit in Hong Kong on September 05, 2019. This pioneering pilot project was conducted in close cooperation with Lenzing. In the next months more partners will be involved along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.