#Denim

2021-10-13

Sustainable Denim: Itema brings its iSAVER® to the Denim Premiere Vision

Itema, worldwide leading manufacturer of advanced weaving solutions, exhibits at Denim Première Vision (Milan, Superstudio Più, 13 and 14 October 2021, booth F6) the mechatronic device iSAVER® that, unique in the sector, allows to denim weavers to save up tp 1.000 Kg of cotton per loom per year thus avoiding to waste circa 20 million of liters of water. An innovation 100% made-in-Italy, iSAVER® is already present in the biggest denim weaving mills in China, Vietnam, Turkey, Egypt, Italy and South America.

Denim is one of the most popular fabrics in the world, with 3.5 billion garments produced every year. The denim manufacturing process, which absorbs about 35% of world cotton production and moves a global market that reached 21.8 billion dollars in 2020, has a strong environmental impact. In fact, it is estimated that 3,800 liters of water and 18.3 kWh of electricity are needed to make a single pair of jeans, generating emissions of 33.4 kg of CO2 during the entire life cycle of the product1.

“The entire textile supply chain is constantly looking for ideas and solutions, to improve the sustainability of production processes, by innovating technologies and processing systems to reduce waste, water and electricity consumption ", stated Ugo Ghilardi, CEO Itema Group. “With iSAVER® we have brought an excellent solution to the market, which makes the difference because it allows denim weavers and fashion brands to offer a finished product with a much lower ecological footprint. We are the only textile machinery manufacturer to participate as an exhibitor at Denim Première Vision precisely by virtue of the uniqueness of our technology and the contribution it makes to the production of sustainable denim".

iSAVER® eliminates the waste selvedge on the fabric left-hand side by inserting the weft without the need of additional yarns, thus significantly reducing raw materials and water wastage. The device has been designed and developed by Itemalab®, the Itema Group company dedicated to product and process innovation for the whole industrial sector. Located inside the Kilometro Rosso Innovation District in Bergamo, the company employs around 70 engineers and specialists.

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

From July 18th to 21st, Itema will exhibit at NasTex at the Damascus Fairground (Hall 11 – Stand C02), marking its return to one of the Middle East’s historically significant textile markets. Itema will showcase advanced weaving technology designed to support the competitiveness and technological evolution of Syrian manufacturers and announces a new partnership with Growfast Agency as the sole agent of Itema in Syria.

Itema to showcase weaving excellence at ITM 2026

From June 9 to 13, Itema will exhibit at ITM 2026 in Istanbul (Hall 8 – Stand 806D), unveiling a distinctive exhibition concept designed to highlight the Company’s expertise across the entire weaving value chain. For this year’s edition, Itema will introduce an innovative stand experience built around two core areas: advanced weaving and spare parts solutions and an immersive textile gallery featuring fabrics produced by Itema Customers worldwide.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

ISKO brings conscious color, texture, and tactile evolution to Bluezone Munich

At Bluezone ISKO is debuting its FW 27–28 Collection, structured around a trio of core sensory pillars: color, texture, and touch. This season, the textile leader showcases a creative vision where emotional connection and advanced technical innovation come together. The entire range is anchored by a dedicated commitment to eco-conscious material creation, utilizing patented processing technologies and high-quality Next-Gen materials powered by RE&UP.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.