The skate park comprising 300 sq.m. at the power square of CHIC YOUNG BLOOD will be sponsored by DC Shoes. The American brand has got its Asian head office in Beijing. Within the last two years DC Shoes records a double-digit expansion rate in the Chinese market. Structure of the Fair CHIC YOUNG BLOOD performs at 12.000 sq.m. divided into three areas: Conducting Space, Power Square and Fashion Cloister. A special magnetic appeal will be given by the shows, events, and talks within the Conducting Space – forum for information and entertainment. 

Freedom and Expression

Inspiring 'Fashionable Energy' As a brain pool acts the 'Relay Fashion Talk' where various fashion ideas, new trends, marketing, brand building and lifestyle will be discussed. Special guest will be the Chinese-American artist Jeff Staple and fashionista Nicole Chen. The charity sale of Copenhagen Fur Decorations is focussing on creation but is also taking care of others with their 'love package project' organized by the China Foundation for Poverty Alleviation. Fun and fantasy rules the PARTY NIGHT on the 26th where fashion brands, pioneer designers and hipsters enjoy music, dance and cool food together. The Trendsetters Jeff Staple, the pioneer of Staple Design, Staple Clothing, Reed Space, a graphic designer, a fashion designer, an artist, a DJ and an author. His 'pigeon pattern' went around the world. He is a popular guest professor at many US institutes. Coming directly from New York he will contribute with his ideas to the new lifestyle forum for the generation Y. Nicole Chen – founder and CEO of NC.STYLE disposes of a 20 year experience of fashion operation and founded the first international fashion brand agency and public relations marketing company in China. She is considered as the fashion icon in China. Zhao Qian is China's director of 'Fashion in Life'. He attends the fair as pioneer designer presenting his new creations showing the international level of design Chinese designers already achieved. Jim Skwak, the illustrator from France, presents his brand Sneaky Mob. His graphics are known as 'Crazy World'. Dominic Johnson-Hill started the Woundplast T-shirt business showing characteristic elements of Beijing inspired by the neon lights of the karaoke bars as source of his creativity. CHIC YOUNG BLOOD takes over the leading role of a young fashion brands assembly. The fair is informing on original design and lifestyle from all over the world, giving new reflections on trends and marketing for the young style generation and is building a new platform in Asia to attract professionals and profashionals of a special segment: Street/Urban/Denim/Sportswear.