#Textiles & Apparel / Garment

2024-10-17

Bemberg™ by Asahi Kasei lands at Smart Closet initiative with “A Dress For Venice”

Bemberg™ by Asahi Kasei has been one of the protagonist of the Zero Edition of the Smart Closet event that took place on 27-28-29 September during Milano Beauty Week.

An iconic collection designed by eco-conscious designer Tiziano Guardini and illustrated by Jacopo Ascari © 2024 Asahi Kasei

A collections able to embrace key contemporary values: design, innovation, responsibility and partnerships of excellence - all in one

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a unique fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

The project chosen to participate with is the incredible capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, a Venetian brand that has enriched the garments with some elements in Burano lace, an ancient art candidate to enter the UNESCO list of Intangible Cultural Heritage of Humanity!

Inspired by the city of water, it’s made with Bemberg™ fabrics created by Infinity Srl with the textile printing done by Creazioni Digitali, which with the Cre? | project printed on Bemberg™ fabrics with low-water pigment inks technology . This collection truly represents and includes all the values of beauty, innovation and supply chain partnerships, all elements

Moreover, on Friday 27th September, to further delve into the topic, Tiziano Guardini, Jacopo Ascari, Creazioni Digitali CEO Roberto Lucini, and Ettore Pellegrini, Sales & Marketing Manager Asahi Kasei Fibers Italia, Bemberg™ Division were protagonists of a dedicated talk “A Dress For Venice” moderated by C.L.A.S.S. CEO Giusy Bettoni.

The talk was an opportunity to delve deeper into the collection and its protagonists, following the journey of a clothing item through all its supply chain, from the fiber to the finished product. Each of the guests told its important part in representing this journey and demonstrated that it’s possible to conceive and create a fashion product that can be simultaneously beautiful, creative and sustainable thanks to the experience and knowledge of exceptional partners committed to the new wardrobe generation sustainable values.

Bemberg™ shares Smart Closet’s vision of “well-dressed” concept (where well-being can, and should also, be well-dressed, in a perfect harmony between aesthetics and responsibility that shows in full transparency the journey and values behind each product) as the fiber not only represents tangibly this idea, but also because the supply chain partners are going in the same direction.

Asahi Kasei Advance to showcase high-performance non-woven and fibers at Techtextil 2026

Asahi Kasei Advance will present its portfolio of high-performance nonwovens, flame-retardant fabrics, and advanced textile and fiber solutions designed for various industries during its first-ever exhibition at Techtextil 2026. Techtextil is the leading international trade show for technical textiles and nonwovens, taking place from April 21-24, 2026, in Frankfurt, Germany. Asahi Kasei Advance will highlight 14 brands, with special focus on four key materials as its debut at the exhibition in Hall 12.1 at booth C35.

ROICA: Where distinction and intention shape the future of apparel industry at Milano Unica

At Milano Unica, held at Fiera Milano (Rho) in Milan from January 20–22, nine select European partners unveil collections shaped by ROICA™—the premium stretch fiber by Asahi Kasei. ROICA™ does not stand alone on the show floor, but its presence is quietly interlaced into each creation, chosen by those who seek distinction and depth in modern textiles. Through these dedicated collaborations, ROICA™ continues to sup-port the apparel industry with advanced stretch, comfort, and environmental care, offering something unique for brands who value true craftsmanship and thoughtful innovation.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

EDANA announces five new board members following 2026 Annual General Meeting

The EDANA Board of Governors is elected or re-elected at the Annual General Meeting by the member companies. The Governors are senior executives (business leaders) from member companies, based in different countries and representing different sectors of the nonwovens industry. The Board has central responsibility for guiding EDANA's overall strategy and approving its policies and priorities. It meets three times a year.

Cotton made in Africa partners receive top marks in independent verifications

Cotton made in Africa® (CmiA) and CmiA Organic are two internationally recognised standards that aim to promote sustainable development in the African cotton sector south of the Sahara. To ensure the standards’ credibility among brands, retailers, and consumers, independent verifiers evaluate compliance on the ground. The verification results for 2025, now published in the Aggregated Verification & Implementation Report, were very strong: The verifiers awarded consistently very good remarks regarding management, people, prosperity, and the environment.

Bangladesh: Italian textile machinery mission stops in Dhaka and Chittagong

Technological upgrading and the transition toward higher value-added production are driving the new Italian industrial mission to Bangladesh. This year, the mission will split between the country’s two main manufacturing hubs, where Italian manufacturers will meet the leaders of the local textile supply chain in two strategic stages: July 7th in Dhaka and July 9th in Chittagong.