“As we work to become a more integrated brand-building company, we must operate differently and manage our Core and Emerging Brands in differentiated ways in order to help each of them achieve their full potential,” said Rendle. “As we do this, it’s critical that we place our strongest talent on our most important opportunities to drive long-term, sustainable growth across our portfolio and in all geographies.”

In appointing Murray to Global Brand President of The North Face®, VF is tapping into Murray’s extensive experience built over a successful 30-year career leading several global apparel and footwear brands. Murray served as President of Vans® following VF’s acquisition of the brand in 2004 and was later appointed as President of VF’s Action Sports Coalition in 2009. He has also held leadership roles with iconic youth brands, including serving as CEO of Airwair International (Dr. Martens), Global Brand President of Urban Outfitters, and EMEA President for Deckers Brands. Earlier in his career, Murray was the Global Head of Apparel for Reebok International.

Rendle concluded, “Steve is an incredibly strong and well-respected leader who knows our industry inside and out. I look forward to working even more closely with him, Doug, Martino and Kevin to accelerate our business model transformation and pursue the many opportunities ahead for all brands in the VF portfolio.”

In addition to VF’s brand leadership, the company’s enterprise function leaders also continue reporting to Rendle as members of VF’s Executive Leadership Team.