Textiles & Apparel / Garment


Green and technical products drive growth

A look back at Première Vision Paris show and the results of the Fabrics exhibitors. According to the findings of the survey of fabrics’ exhibitors, fashion is responding to economic downturns and international uncertainties with openness and commitment. Weavers face a broad spectrum of insecurity. The slowdown in Chinese growth, the slowdown in demand in Europe and protectionist tensions have undeniable consequences on the business climate.” But amidst the gloom, bright factors are perceived. Brands “are committed” to sustainable fashion.

Results of the Fabrics exhibitors

A tidal wave of green is impacting all sectors. Topping the list of mobilized countries: France, then Germany and Scandinavia, according to reports from several stands including Italy’s Omniapiega. This pleat specialist struck an immediate chord with a certified biodegradable recycled polyester. At Italy’s Achille Pinto and Lisa, as well as France’s Philea, the talk is now of the “purchasing reality” of recycled and sustainable materials. “Visitors are informed and determined,” adds Sara Canobbio. The company’s coordinator is presenting an exclusive collection of viscose fabrics labelled Fsc and Ecovero, polyester stamped GRS and REPREVE, and GOTS or BCI guaranteed cotton, and noted that: “The interest felt during the launch was clearly reflected at the show in the high-end French and Italian markets.” For Portugal’s Sampaïo, the shift is clear: “Some 30% to 40% of the requests we received are for environmentally friendly products. It’s a real groundswell,” says José António Silva from the company’s sales department.

(c) 2019 Premierevision
(c) 2019 Premierevision

Sports specialists are also catching the green wave and riding it. In the fast-growing Sport & Tech sector, newcomers were delighted with the welcome given to new products. “The results are exceeding our expectations,” says Giorgio Gallino, sales manager at Spain’s Sportwear Argentona. Its interlock knit in recycled polyester and Lycra headed up their orders. “Very positive”, said Italy’s Pontetorto Sportsystem, whose Biopile process (which doesn’t emit plastic micro-particles) was very popular. The same enthusiasm was expressed at Miti: “The meetings are very constructive and the attention given to our recycled nylon, polyester and elastane interlock is very gratifying!” said Laura Gambarini, Marketing Director. Overall, recycled high-activity knits are in high demand: whether bi-stretch (Fieratex), fast drying (Tianhai, Miti) or made from water-repellent nylon (Hitop & Zentex).

Comfort, elegance and sustainability now go hand in hand. And there’ s no turning back.

Discover more on the Première Vision Marketplace:


Review of the last show by the design and knit studios

The pattern specialists chose to present a rich and creative offer to help reassure fashion professionals in doubt. “From Liberty-style flowers to African prints with textured backgrounds, we have a very diverse collection. This way, each brand can find what it wants. This is important at a time when brands are looking to find their way,” says Ben Short, studio head at Amanda Kelly.

This rich diversity can be found everywhere, but strong trends are nevertheless emerging for next season. In designs targeting prints, a “hand-painted” spirit in soft and feminine colours garnered interest (Abby Lichtman Design), while tie-dyes (Cocobloom) and a number of paisleys (Robert Vernet) also caught the attention of brands. Another area of demand focused on abstract motifs, inspired by minerals such as marble (The Colorfield). Besides the designs, print grounds also made a difference. “Our sector is really competitive and you have to offer something surprising,” says Lisa Berridge, Cocobloom’s artistic director, pointing to a print on a burnt-out voile that met with a lot of success. Designer Abby Lichtman noted an opportunity for her business to expand into accessories. “Our designs are increasingly being selected for backpacks and fabric bum-bags,” she says. These specialists also noted the lack of seasonality in their artworks. “Now you find tie-dyes and tropical colours broken down in autumnal hues,” pointed out Adam Read, director of The Colorfield. And many stands in fact are offering these kinds of designs, such as Amanda Kelly, with African wax-style motifs combined with flowers in dark shades.

Yet whatever the preference, as they said at Antoinette and Freddy’s stand, “A good design is a good design.”

For knitwear specialists, the technical side is key, especially blends of yarns with different weights and aspects. “There has to be texture, and some of our proposals are very well suited to sports-type clothing items, thanks to a blend of stitches that create 3D effects,” said Stéphane Nahon, who works alongside Sophie Steller. In their more ready-to-wear offer, he also saw a demand for fairly classic jacquard patterns, “but revisited in new and unusual colours”. At Bobble, plays on colours, both strong and soft, also helped to differentiate their knits. “Brands need something exciting because it’s a tough market out there,” pointed out Helen Jenkins, sales manager at the English studio. 

(c) 2019 Premierevision
(c) 2019 Premierevision

As for Gopesh Beriwal, head of marketing at Nascent Studio, he’s convinced that his core business, embroidery, is due for an imminent comeback after several seasons dominated by prints. “Brands are looking for something different, and eventually they’ll tire of prints,” he reasoned. Only next season will tell.

Find the complet list of Design exhibitors here:


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