To stay competitive in China’s apparel market, manufacturers and brands are constantly seeking new products to stay ahead of trends. At last year’s edition, positive feedback from exhibitors proved Shenzhen as an ideal place to capture this potential. “Shenzhen is a fashion capital with a solid industry, from design to manufacturing. This is an influential region where most of the successful brands and market leaders are based. This fair has successfully gathered high-quality buyers that have even exceeded my expectations,” commented Mr Jacky Lam, Sales Director of UPW from Hong Kong. 

“In Shenzhen and Guangzhou there are many, many new brands, and Intertextile Pavilion Shenzhen is one of the most important in the industry so these brands will attend. The high-end market in South China is still growing a lot,” Mr Ken Kanatani, Fabric Division Manager of Stylem Intl (HK) from Japan, further explained. “In the last four years, the Chinese market has changed. Buyers don’t just want mainstream products – they want trendy and unique items, and they want them quickly so they can stay ahead of the trends and provide what their buyers need.” 

Domestic and international suppliers to fill four halls

Around 1,000 leading exhibitors are expected to join Intertextile Pavilion Shenzhen 2019, and will display a wide range of fabric product categories including man-made, knitted, silk, linen / ramie, wool, denim, sportswear / functional, lace & embroidery and swimwear / lingerie, as well as yarn & fibre and accessories. What’s more, new product groups will be featured, including OEM, sewing equipment and textile additives to further fulfil buyers’ diverse sourcing needs.