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CHIC September 2018 - looking at chinese consumer market

CHIC Shanghai changed from October to September, next edition taking place from September 27-29, 2018. With expected 800 exhibitors from 21 countries at 65.000 sqm the autumn edition of Asia's leading fashion trade fair keeps on providing the essential tool box to crack the Chinese consumer market.
(c) 2018 CHIC
(c) 2018 CHIC

The conditions for international fashion brands are good. The import tariff for clothing and accessories will be reduced from 15.9% to 7.1% to encourage import and the upgrade of the industry. Furthermore, the state council of China decided to protect the safety of foreign investment incl. trade secrets, trademarks and copyrights which will be especially taken care of.

According to the edition´s motto `New Makers´ and the new show design CHIC September will be all about innovation: CHIC talks and CHIC fashion shows will look into the future of the fashion business and provide insights into the Chinese market. IMPULSES, the designers´ section at CHIC, shows upcoming designer brands and their innovative, inspiring fashion approaches. 

Clearly structured into appealing segments areas such as NEW LOOK (womenswear), URBAN VIEW (menswear), YOUNG BLOOD (young fashion and lifestyle), KIDS´ PARADISE (kidswear), SECRET STARS (accessories), SHANGHAI BAG (bags), HERITAGE (leather & fur), SUPERIOR FACTORY (ODM) present the latest trends and provide the right ambience for intensive business talks. FUTURE LINK (services) gathers fashion service providers presenting platforms for supply chain solutions, smart retail and production, RFID, laser production, data use etc. FASHION JOURNEY (international brands) puts overseas´ exhibitors in the spotlight. Next to the big Italian pavilion, the French pavilion “Paris Forever” and Korean “Preview in China” further individual participants from Poland, Spain, France, Italy, Japan and the USA will show their collections here and use CHIC as the bridge into the Chinese market.

(c) 2018 CHIC
(c) 2018 CHIC


Back again at CHIC September 18 will be the GREEN ZONE presenting sustainable supply chain solutions, sustainable innovations and sustainable fashion. Programmes such as Chemicals Stewardship 2020, Carbon Stewardship 2020, Water Stewardship 2020 and Circular Stewardship 2020 will be presented.

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