Huntsman Presents High-Performance Solutions and Protection Effects at Performance Days

Driven by growing consumer interest in active and healthy lifestyles, coupled with the growing number of national sports participation programs that promote healthy living, the global sportwear market shows no signs of slowing. Brands that aim to satisfy this high-growth market need to be able to produce performance apparel that not only delivers sought-after functional capabilities and desirable aesthetics, but also comes with low environmental impact.

“Sportswear consumers increasingly demand both sustainability and performance. While achieving this balance has traditionally been a challenge, new technologies are changing the game,” said Dhirendra Singh, Senior Director, Global Market Strategy and Innovation, Huntsman Textile Effects. “With a partner like Huntsman, brands today can offer garments that perform well for every wear—garments that are breathable and dry quickly, resist stains and odors, and retain their good looks and great performance through hard workouts and frequent washing. Even better, they can do so in ways that are both economically and environmentally sustainable.”

Sustainability breakthroughs

Huntsman will introduce the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range at Performance Days. AVITERA® ROSE SE delivers brilliant bluish-red shades while reducing the water and energy required for production by up to 50% and increasing mill output by up to 25% or more. It also significantly outperforms the best available dyeing technologies for cellulosic fibers and blends in terms of value, reducing recipe costs, minimizing processing costs and eliminating reprocessing.