#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

CHT Group to showcase intelligent specialty chemical solutions at Techtextil 2026

At this year's Techtextil 2026 in Frankfurt am Main, the CHT Group will be presenting its comprehensive portfolio of tailor-made specialty chemicals and process solutions for technical textiles. As a reliable partner to the global textile industry, the company offers innovative products and in-depth technical expertise across all areas of the textile value chain – from pretreatment, dyeing, and printing to finishing, coating, and fiber auxiliaries.

Covestro to exhibit solutions for a more sustainable and productive textile industry at Techtextil 2026

Covestro will present a broad portfolio of material innovations for textile coatings, adhesive films and thermoplastic polyurethanes (TPUs) at Techtextil 2026 (Hall 11.0, Booth C79). The exhibits will demonstrate how advanced solutions can enhance durability, recyclability and manufacturing efficiency across applications such as automotive, infrastructure, protective apparel and sportswear. A particular focus will be on more sustainable coating technologies, including antimicrobial systems based on INSQIN® in combination with AGXX from Heraeus Precious Metals, as well as the integration of Pontacol® thermoplastic adhesive films into Covestro’s offering.

Archroma expands denim possibilities at Kingpins Amsterdam

Archroma, a global leader in specialty chemicals, will present a portfolio of six sustainable denim innovations at Kingpins Amsterdam from April 15-16, 2026. Under the theme “Creating Possibilities in Denim”, the showcase reflects Archroma’s commitment to giving brands and mills solutions that are as commercially compelling as they are environmentally responsible.

RE&UP partners with Madewell and ISKO on textile-to-textile denim capsule

RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a collaboration with American denim brand Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into recycled feedstock for a textile-to-textile denim capsule, RE&UP demonstrates the commercial viability of circular systems in the denim sector.

Sedo Treepoint will exhibit smart technologies for technical textile production

As technical textile production becomes increasingly complex and sustainability requirements intensify, digital integration is evolving from an efficiency tool into a strategic task. At Techtextil 2026 (April 21–24, Frankfurt am Main), Sedo Treepoint will present smart digital systems designed to address the demanding production environments of technical textile manufacturing. The company’s focus will be on practical technologies that enhance process transparency, reproducibility, and efficient resource use. Visitors will meet Sedo Treepoint in Hall 12, Booth D05.

ITM presents cutting-edge textile research at Techtextil

From April 21 to 24, 2026, the Chair of Textile Machinery and High Performance Material Technology (ITM) at TUD Dresden University of Technology will be presenting its current research at Techtextil, the leading international trade fair for technical textiles and nonwovens. In Hall 12.0, Stand D41, the team will be demonstrating how it combines high-performance fibers, AI-supported digital development tools and innovative machine technologies to develop textile solutions for lightweight construction, construction, medical technology and sustainable production from atom to product.

Syre and JEPLAN Announce Strategic Partnership to Accelerate Textile-to-Textile Recycling

JEPLAN, INC. the Japanese pioneer developing and operating chemical recycling technologies for circularity in packaging and textiles, and Syre, the textile impact company on a mission to hyperscale textile-to-textile recycling, announced today a strategic partnership. Together, the companies aim to extensively accelerate the timeline towards commercialization of next generation textile-to-textile polyester recycling technology.