[pageLogInLogOut]

#Textile chemistry

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.


 

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

© 2021 Huntsman
© 2021 Huntsman


More News from Huntsman

More News on Textile chemistry

#Textile chemistry

TEXTILCOLOR AG launches strategic collaboration with Alpex, Majocchi, and Trans-Textil in the field of Pyroshell™ flame protection

TEXTILCOLOR AG, a leading provider of innovative solutions in textile chemistry, today announces the start of a strategic collaboration with Alpex Protection, Majocchi, and Trans-Textil. Starting November 1, 2025, the partners will jointly advance the flame-retardant finishing of textiles using the patented Pyroshell™ technology at production sites in Germany, France, and Italy.

#ITMA Asia + CITME Singapore 2025

Zschimmer & Schwarz at ITMA Asia in Singapore

At ITMA Asia in October 2025, Zschimmer & Schwarz will present 100 % bio-based spin finishes from the LERTISAN range designed for hygiene nonwovens, and HYDROSET ECO-DRY, a bio-based wicking agent that delivers excellent moisture management for synthetic fabrics. For dye fixation on polyamide, the company has developed a sustainable, plant-based product completely free from phenol, bisphenol, and formaldehyde. The patented aftertreatment agent ZETESAL ECO-FIX PA ensures durable and reliable fixation, particularly on dark shades.

#Textile chemistry

Textile touch rethought - CHT relies on emtec technology

CHT Group is investing in the future digitization of the complex evaluation of the hand feel in textiles, nonwovens, paper, and leather.

#Textile chemistry

Covestro and Heraeus Precious Metals collaborate to enable safer, more sustainable antimicrobial textile coatings

Laboratory tests reveal that AGXX antimicrobial surface technology from Heraeus Precious Metals is fully compatible with Impranil® PU dispersions which are part of the waterborne INSQIN® textile coating technology from Covestro, paving the way for more sustainable antimicrobial textile coatings. This discovery comes at a key moment for the textile coatings industry. As the sharing economy continues to grow, more people are coming into regular contact with high-use surfaces, creating ideal conditions for bacteria, viruses, and other microorganisms to thrive.

Latest News

#Dyeing, Drying, Finishing

Knitex Industries Ltd. (Mondol Group) invests in advanced Mahlo technology

Bangladesh’s Knittex Industries Ltd. is known for its commitment to top-quality knitwear and responsible produc-tion. To further enhance fabric quality, the company has invested in a Mahlo Orthopac RVMC-15 weft straightener. Installed by Tootal Quality Resources, the system ensures perfect fabric alignment and supports Knittex’s goal of continuous improvement.

#Heimtextil 2026

Room for more: experience brand diversity at Heimtextil 2026

Interior designers are planners, craftspeople, consultants and designers all at once. Many of them work alone or in small teams - under high time pressure, with a clear goal: to design rooms that are harmonious down to the last detail. This makes it all the more important to have offerings that provide guidance, open up new perspectives and support the development of holistic solutions. Heimtextil 2026, taking place from 13 to 16 January in Frankfurt, offers exactly that: a newly structured hall concept that enables targeted comparisons, saves time and provides valuable inspiration for consulting practice.

#Dyeing, Drying, Finishing

Third Monforts Thermex for Turkey’s Altoteks

As a leader in the dyeing, finishing and printing of fabrics for workwear and uniforms, Altoteks, based in Çorlu, Turkey, has been a highly valued Monforts partner since 1996, and has just installed a new Thermex continuous dyeing range.

#Digital Printing

EFI and Fiery, LLC, reach agreement on Fiery acquisition of Inèdit software

Electronics For Imaging, Inc. (EFI™) today announced that it has signed an agreement for Fiery, LLC, to acquire all interests in Inèdit Software, the leading RIP and color management software company serving all brands of digital textile printers worldwide. Inèdit’s software products, including neoStampa, neoTextil and neoCatalog, serve the digital textile and specialty printing markets, and will enable Fiery to broaden its suite of solutions targeted at those markets. EFI Reggiani will continue its strong working relationship with Inèdit as an OEM partner.

TOP