#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

Ascend Performance Materials secures court approval for restructuring and appoints new CEO

Ascend Performance Materials has reached a major milestone in its Chapter 11 process: the U.S. Bankruptcy Court for the Southern District of Texas has confirmed the company’s Plan of Reorganization. Ascend expects to emerge from Chapter 11 by year’s end with a significantly improved capital structure. In parallel with the restructuring progress, Ascend announced a leadership change.

Indorama Ventures ranks first globally in ChemScore 2025 for excellence in chemicals management and environmental performance

Indorama Ventures Public Company Limited (IVL), a global sustainable chemicals company, has been ranked first globally with a green card in ChemScore 2025, the internationally recognized benchmark developed by ChemSec, assessing the environmental performance and chemical management of the world’s 40 largest chemical companies. The company has consistently found itself in the top three ChemScore companies and scored twice as high on average as the Asia-based companies taken together.

Innovation center for textile circular economy inaugurated

Just over eight months after the foundation stone was laid, the new Innovation Center for Textile Circular Economy was officially inaugurated today at TITK Rudolstadt. Thuringia's Minister President Mario Voigt, TITK Director Benjamin Redlingshöfer, and other guests of honor cut the ribbon to the modern building complex and viewed the premises, which are now ready for occupancy. The “DICE – Demonstration and Innovation Center for Textile Circular Economy” is TITK's largest single investment to date. The Free State of Thuringia supported the total cost of €11.5 million with €8 million in GRW and FTI funding.

Sustainable design of Geosynthetics and roof underlayments made from recyclates

Is it possible to recover plastic recyclates from previously unused waste streams in order to produce high-quality fibers and films? How can bio-based polymer fibers be manufactured so as to allow adjustable biodegradability? These are the questions being addressed by researchers from the Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE in the Zirk-Tex project.

Waste2Fashion: FTTH Committed to advancing Circular Fashion in the Mediterranean

As an official partner of the Waste2Fashion project, the Tunisian Federation of Textile and Apparel (FTTH) participated in the Kick-off Meeting held on 10–11 December in Spain. The event brought together project partners from across the Mediterranean, including Spain, Italy, Egypt, Lebanon, and Tunisia, to align on a shared vision and initiate the first implementation steps.

AATCC announces 2025 Herman & Myrtle Goldstein Graduate Student Paper Competition winners

The American Association of Textile Chemists and Colorists (AATCC) recognized the winners of the 2025 Herman & Myrtle Goldstein Graduate Student Paper Competition. Founded in 1982 to give student members the chance to conduct and present original research, the competition was renamed in 1994 in honor of Herman and Myrtle Goldstein, following their US$60,000 endowment. Their gift is a lasting remembrance of their dedication to young people in the textile industry.