#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

Archroma and Prosperity Textile to collaborate on denim innovation

Archroma, a global leader in specialty chemicals, and Prosperity Textile, an international fabric manufacturer with production bases in China and Vietnam, have announced a partnership to drive denim innovation. They will collaborate to develop, evaluate and implement new approaches to improve denim aesthetics, durability and performance, with a shared commitment to sustainability.

SANITIZED and RUDOLF join forces to extend textile performance and wearability

Long-lasting performance textiles require solutions that address a wide range of consumer expectations, from lasting freshness and comfort to reliable protection against the elements. SANITIZED and RUDOLF are highlighting their latest innovations, demonstrating how specialized textile technologies can support the functional durability and wearability of modern apparel.

Nicca names Archroma exclusive ZELAN™ distributor, extending a decade-long legacy

Archroma and Nicca Chemical are collaborating to support the continued growth of ZELAN™ non-fluorinated durable water repellents (DWRs) across the global textile industry. The announcement follows Nicca’s acquisition of the ZELAN™ business from The Chemours Company in March 2026 and extends Archroma’s decade-long legacy with the ZELAN™ brand.

BW Converting, Archroma and Monforts to highlight precision spray finishing at IGATEX Pakistan 2026

BW Converting, Archroma and Monforts will participate in IGATEX Pakistan 2026, held Oct. 15–18 at the Expo Centre Lahore, at Al-Ameen Trading Corporation’s stand F-2-09 in Hall 2. Together, the companies will highlight precision spray-finishing technology, textile chemistry expertise and application-development support to help Pakistan’s textile manufacturers evaluate opportunities to improve finishing performance and production efficiency.