#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

RUDOLF gets the exclusive global distribution rights for Sanitized® textile technologies

With effect from today, RUDOLF officially assumes exclusive global distribution rights for Sanitized® textile technologies from SANITIZED AG. This is the next milestone in the strategic collaboration announced in 2025, with the partnership between the two companies now fully implemented and expanded worldwide.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

Devan unveils innovative textile solutions to enhance comfort during sleep at Heimtextil 2026

From 13 to 16 January 2026, Devan was exhibiting at Heimtextil in Frankfurt, the world’s leading international trade fair for home and contract textiles. The event brought together key players from across the global textile value chain, providing the ideal platform for Devan to present its latest innovations.

Perfect quality through collaboration: Machinery from Trützschler, Toyota and Murata at Zirve Tekstil

In today’s textile industry, excellence is not achieved by chance – it’s the result of deliberate decisions, technical expertise, and the courage to go beyond conventional paths. The Turkish company Zirve Tekstil has done just that: by combining the best technologies from Trützschler, Toyota and Murata, they’ve created a production setup that delivers outstanding yarn quality – recognized worldwide.

Engineering depth and diversity for composites

Airbond is the latest member of the British Textile Machinery Association (BTMA) to receive recognition for contributions to the composites industry. The engineering firm based in Pontypool, South Wales, has just received the Make UK Energy and Sustainability Award for its Lattice 3D Printing project.

Award-winning research for sustainable carbon fibre cycles

Sustainable recycling of carbon fibres is possible through targeted electrochemical surface modification, which makes the sizing of carbon fibres resistant to solvolysis. ITA PhD student Sabina Dann was awarded the MSW Award from RWTH Aachen University for her master's thesis on this development. The award ceremony took place on 12 November 2025 in Aachen.