#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

SOKO presents low-impact denim finishing innovations at Denim PV Milan

SOKO will present a range of sustainable denim finishing technologies and collaborative projects at the upcoming Denim Première Vision Milan on 20–21 May in Milan. At booth G27 in Superstudio Più, the company will showcase new chemical solutions designed to combine fashionable denim effects with reduced environmental impact.

Keeping products moving with Swedish automation at FILTECH 2026

At FILTECH 2026, taking place in Cologne from June 30th to July 2nd, members of TMAS – the Swedish textile machinery association – will highlight how the country’s engineering expertise is enabling filtration manufacturers to increase productivity, improve traceability and reduce dependence on labour-intensive manual processes.

Global Mmeeting of textile technologies, ITM 2026, attracts great interest

ITM 2026, one of the world's most prestigious organizations in the field of textile technologies, opened its doors with the participation of over 1,000 companies and company representatives from 59 countries, as well as thousands of professional visitors from nearly 100 country. Attracting thousands of international visitors on its first day, ITM 2026 once again demonstrated its status as a global meeting point for the textile industry with its advanced technologies on display, newly established business connections, and record-breaking international participation.

Countdown to Textiles Recycling Expo 2026: Brussels prepares for Europe’s textile recycling gathering

With only two weeks remaining until the start of the second edition of the Textiles Recycling Expo 2026, preparations are entering the final phase. The exhibition and conference, dedicated exclusively to textile recycling and circularity, will take place on 24–25 June 2026 at Brussels Expo and is expected to attract stakeholders from across the textile recycling value chain.

Indorama Ventures enables brands to scale circular textiles through proven, traceable supply chains

Indorama Ventures, a global leader in recycled polyester staple fibers and filament yarns, will exhibit at Textiles Recycling Expo in Brussels on June 24–25. At the event, the company will show how brands and textile manufacturers can build traceable, circular textile supply chains by working with proven partners who deliver recycled materials on an industrial scale.