#Sustainability

2024-10-31

IDÉ House of Brands introduces a new collection of bluesign® PRODUCTS for b2b sports and leisure brand, iwear

IDÉ House of Brands, the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear. IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics.

Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry's adoption of clean chemical management practices.

IDE iwear bluesign jacket © 2024 bluesign

Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands, says: "We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry."

bluesign CEO Daniel Rüfenacht states: "IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing."

For more information about IDÉ’s sustainability work and their partnership with bluesign®, please visit IDÉ House of Brands.

www.idegroup.eu

Storm Creek achieves bluesign® PRODUCT status

Storm Creek (ASI#/PPAI#) is proud to announce a meaningful sustainability milestone: the company has achieved bluesign® PRODUCT status: becoming the first US-based supplier in the promotional products industry to earn this globally respected certification. While this marks an industry first, for Storm Creek, it represents something far more important: a continuation of doing what they believe is right.

bluesign releases 2025 revisions of its Chemical Reference Lists

Effective July 1, 2025, bluesign has published updated versions of its three core chemical reference lists: the bluesign® SYSTEM SUBSTANCES LIST (BSSL v16.0), the bluesign® SYSTEM BLACK LIMITS (BSBL v7.0), and the bluesign® RESTRICTED SUBSTANCES LIST (RSL v16.0). These updates reflect bluesign’s ongoing commitment to safe chemical management, environmental protection, and regulatory alignment.

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

Hohenstein publishes 2025 Sustainability Report

The testing and research service provider Hohenstein has published its latest sustainability report, outlining key progress and strategic initiatives. The report focuses on ambitious CO₂ reduction targets, the company’s new mission statement and the systematic expansion of sustainable services for customers worldwide.

Barmag and Neumag showcase innovations across all manmade fiber processes

For the first time, Barmag is presenting itself alongside its new parent company, Rieter: At this year’s ITM in Istanbul, both companies will be represented from June 9 to 13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B. As a technology leader in the field of chemical fiber equipment, Barmag will showcase its entire portfolio of systems for filament yarn, staple fiber, and nonwoven production, as well as solutions for the networked factory.

Walter Reiners Foundation Prize awarded to three ITA graduates

Sabina Dann, Lukas Balon and Annegret Storm from the Institut für Textiltechnik (ITA) of RWTH Aachen University were awarded the Walter Reiners Foundation Prize by the German Engineering Federation (VDMA) for their master’s and bachelor’s theses. Peter Dornier, Chairman of the Walter Reiners Foundation, presented the awards during Techtextil at the VDMA stand in Frankfurt am Main, Germany.