[pageLogInLogOut]

#Sustainability

IDÉ House of Brands introduces a new collection of bluesign® PRODUCTS for b2b sports and leisure brand, iwear

IDÉ House of Brands, the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear. IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics.

Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry's adoption of clean chemical management practices.

IDE iwear bluesign jacket © 2024 bluesign
IDE iwear bluesign jacket © 2024 bluesign


Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands, says: "We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry."

bluesign CEO Daniel Rüfenacht states: "IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing."

For more information about IDÉ’s sustainability work and their partnership with bluesign®, please visit IDÉ House of Brands.

www.idegroup.eu



More News from bluesign technologies ag

#Sustainability

bluesign technologies introduces bluepass

bluesign technologies ag (www.bluesign.com) today announces the launch of bluepass, a new certification mark and product labeling system created to deliver clear, substantiated, and verifiable sustainability claims at scale.

#Sustainability

Storm Creek achieves bluesign® PRODUCT status

Storm Creek (ASI#/PPAI#) is proud to announce a meaningful sustainability milestone: the company has achieved bluesign® PRODUCT status: becoming the first US-based supplier in the promotional products industry to earn this globally respected certification. While this marks an industry first, for Storm Creek, it represents something far more important: a continuation of doing what they believe is right.

#Sustainability

bluesign® celebrates 25 years as a global leader in sustainable textile innovation

2025 marks a pivotal milestone for bluesign, the global authority in sustainable chemical and environmental management for the textile and fashion industry, as it celebrates 25 years of advancing cleaner, safer, and more responsible manufacturing practices across the global supply chain.

#Sustainability

bluesign releases 2025 revisions of its Chemical Reference Lists

Effective July 1, 2025, bluesign has published updated versions of its three core chemical reference lists: the bluesign® SYSTEM SUBSTANCES LIST (BSSL v16.0), the bluesign® SYSTEM BLACK LIMITS (BSBL v7.0), and the bluesign® RESTRICTED SUBSTANCES LIST (RSL v16.0). These updates reflect bluesign’s ongoing commitment to safe chemical management, environmental protection, and regulatory alignment.

More News on Sustainability

#Sustainability

Global Standards establishes new non-profit foundation to strengthen governance

Global Standards gGmbH, the nonprofit organisation behind the globally recognised Global Organic Textile Standard (GOTS), announced a new governance structure designed to support its long-term mission and reinforce organisational autonomy of its Voluntary Sustainability Standards and programmes.

#Textile chemistry

DyStar releases FY2025 sustainability report, marking a new milestone towards its 2030 targets

DyStar, a leading specialty chemicals company with more than a century of expertise in product development and innovation, today announced the release of its FY2025 Sustainability Report, marking a significant milestone in its sustainability journey and reinforcing its commitment to long-term value creation.

#Textiles & Apparel / Garment

Catalyst Club launches in Florence: Where conversations become catalysts for change

The first chapter of Catalyst Club debuted in Florence, bringing together creative directors, entrepreneurs, manufacturers, journalists and innovators from across the fashion and textile industry for an evening of dialogue, exchange and connection.

#Sustainability

Renewables lower energy prices and play key role to reduce vulnerability to fossil fuel supply shocks

Renewables lower energy prices and play key role to reduce vulnerability to fossil fuel supply shocks Boosting the use of homegrown renewable electricity is Europe’s best way to reduce its vulnerability to volatile international energy supplies and rising energy prices according to a European Environment Agency (EEA) assessment published today.

Latest News

#Recycled Fibers

Recover™ and Ünteks Group partner to scale recycled cotton in knitwear

Recover(TM), a global producer of low‐impact, high‐quality recycled cotton fiber, announces a new partnership with Ünteks Group, a vertically integrated textile manufacturer based in Turkey. The collaboration focuses on the development of circular knit fabrics and garments, combining Recover’s recycled cotton fiber with Ünteks Group’s integrated capabilities across knitting, dyeing, printing, and garment production.

#Spinning

STEELTOP®: A new benchmark in flat tops for spinning preparation

Modern carding generations achieve higher production performance, placing significantly greater stress on flat tops. Higher cylinder speeds and increased fiber density, combined with tighter carding gaps, create more demanding operating conditions. At the same time, poorer raw material quality and the increased use of recycled materials further intensify these challenges. With STEELTOP®, Trützschler introduces a new full steel flat top series developed for these demanding modern carding processes.

#Textile processing

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

#Textiles & Apparel / Garment

Texworld Apparel Sourcing Paris highlights evolving global sourcing landscape

From 31 August to 2 September 2026, Texworld Apparel Sourcing Paris will bring together more than 1,000 international exhibitors at Paris-Le Bourget Exhibition Centre. This edition reflects the new global balance of textile and apparel sourcing, highlighting a strong diversity of sourcing countries — some unexpected.

TOP