#Sustainability

2024-10-31

IDÉ House of Brands introduces a new collection of bluesign® PRODUCTS for b2b sports and leisure brand, iwear

IDÉ House of Brands, the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear. IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics.

Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry's adoption of clean chemical management practices.

IDE iwear bluesign jacket © 2024 bluesign

Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands, says: "We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry."

bluesign CEO Daniel Rüfenacht states: "IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing."

For more information about IDÉ’s sustainability work and their partnership with bluesign®, please visit IDÉ House of Brands.

www.idegroup.eu

Storm Creek achieves bluesign® PRODUCT status

Storm Creek (ASI#/PPAI#) is proud to announce a meaningful sustainability milestone: the company has achieved bluesign® PRODUCT status: becoming the first US-based supplier in the promotional products industry to earn this globally respected certification. While this marks an industry first, for Storm Creek, it represents something far more important: a continuation of doing what they believe is right.

Textile Exchange reports growth in certifications and industry engagement

Textile Exchange has published its 2025 Annual Report, highlighting continued growth in certified sites, industry participation and the development of its standards and membership structure. According to the report, more than 100,000 sites worldwide are now certified to Textile Exchange standards, more than three times the number recorded in 2020. Preliminary figures also indicate 12% year-on-year growth across the organization's current standards, including the Global Recycled Standard (GRS), Recycled Claim Standard (RCS) and the Responsible Animal Fiber standards.

Updated supply chain taxonomy advances apparel alignment

The apparel alliance (Apparel Impact Institute, Cascale, Textile Exchange, and ZDHC Foundation) today announced the launch of Version 2 of the Supply Chain Taxonomy, an updated harmonized framework designed to improve consistency, transparency, and collaboration across the textile, clothing, leather, and footwear (TCLF) sectors of the broader apparel industry.

PERFORMANCE DAYS announces new focus topic & forums for October 2026

With its upcoming October 13–14, 2026 edition, PERFORMANCE DAYS is placing the spotlight on one of the textile industry’s most important transformations: “Bio-Based Materials – From Fiber to Fabric”, a two-part Focus Topic exploring the future of bio-based innovation across the textile value chain. Part 1, presented in October 2026, will focus on fibers and next-generation material developments, while Part 2 at the March 2027 edition will shift the perspective toward dyeing, finishing, additives, and processing technologies.

Febratex 2026 to be the largest edition of the leading textile trade fair in the Americas with 10 exhibition halls

Febratex 2026 will be the largest edition in the history of the leading textile trade fair in the Americas. Dedicated to the textile and apparel manufacturing industries, the event will take place from August 18–21, 2026, in Blumenau, Santa Catarina, Brazil, with a strong focus on technology, sustainability, and business generation.

Cotton Brazil Dialogues field trip brings international stakeholders closer to Brazil’s cotton production chain

How do you build trust across the global textile value chain? By opening the farm gates. This is the principle behind the Cotton Brazil Dialogues. At the end of July, the programme welcomed its first group of international participants for a five-day immersion into Brazilian cotton production, combining field visits with technical workshops to showcase the quality, sustainability, innovation and traceability behind one of the world’s leading cotton origins.