Space is running out at the upcoming Neonyt Lab: Messe Frankfurt's new D2C event format in cooperation with Greenstyle was launched in mid-March and is already fully booked seven weeks later. From Munich via Frankfurt and Cologne to Essen and back: the exhibiting labels are primarily from the German region, but labels from Austria, Italy and Switzerland are also taking part.

“With the adapted format for summer, Neonyt, which is usually only open to the professional trade public, is opening its doors to end consumers and direct sales for the first time,” says Bettina Bär, Neonyt Show Director. “The interest from the textile and fashion industry, but also from visitors, shows that sustainability and sustainable fashion have arrived in society and that it is now up to us to build on this positive trend.”

Sustainability in fashion encompasses many, multi-dimensional aspects: it ranges from the use of environmentally friendly materials to compliance with social and ecological standards in production to the renunciation of animal components. It is about treating the planet, people and animals respectfully and fairly. This means that to participate in a regular B2B Neonyt, interested exhibitors must provide concrete information on ecological and social aspects of their sustainability in a multi-page questionnaire and prove this transparently, for example with certificates such as Bluesign, GOTS, Fairtrade or Oeko Tex Made in Green as well as multi-stakeholder programmes or other verifying documents. They are also asked to provide information on their carbon and water footprint, their supply and value chain, resource efficiency and innovative production cycles. Only those whose products or collections (to be exhibited) achieve at least 70% of the requirements will be allowed to exhibit at Neonyt.

For the D2C event in the summer, the Neonyt Lab, the cooperation partner Greenstyle will independently curate the exhibiting brands and set its own participation and sustainability criteria.

“The interest in the new D2C format is enormous, the space was booked up in no time and we are happy to have so many cool sustainable labels with us,” says Mirjam Smend, founder of Greenstyle. “Visitors can expect an exciting mix of newcomers and big players, representing all facets of sustainable fashion. And the motto is: discover, experience, acquire. The joint summer event of Neonyt and Greenstyle has made it its goal to actively involve the general public in the discussion about the most pressing issue of our time and to set a sustainable example in the textile and fashion market through our cooperation.”

All participating labels can be found on the Greenstyle website: https://greenstyle-muc.com/greenstyle-x-neonyt-lab-die-brands/